Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis)

Role: Executive Director of US Consumer/Caregiver Marketing for KarXT in Alzheimer's Disease Psychosis, leading strategic development and execution of caregiver-focused campaigns. Responsibilities: define and implement insight-driven marketing strategies; develop segmentation, messaging, and caregiver engagement tools across digital and traditional channels; partner with Medical, Advocacy, and Corporate Affairs to incorporate caregiver insights into communications and branding; ensure compliance with regulatory standards; lead team and agency management; contribute to launch readiness and performance reporting. Requirements: extensive experience in biopharma marketing, ideally with a focus on neurodegenerative or psychiatric indications; strong leadership and cross-functional collaboration skills; adept at developing tailored messaging for caregiver populations; experience with digital, social, and advocacy channels. Preferred qualifications: background in Alzheimer's or related neurodegenerative diseases; familiarity with caregiver engagement models and patient-centered narratives. High-Value: Alzheimer's Disease Psychosis, caregiver engagement, digital and traditional media strategies, cross-functional partnership, leadership of marketing teams, compliance with medical/regulatory standards. Work Setup: role specifics not stated, likely hybrid or remote; no travel explicitly mentioned.