Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis)

Role: Lead US caregiver/consumer marketing strategy for KarXT in Alzheimer's Disease Psychosis, focusing on awareness, education, and caregiver engagement. Responsibilities: develop insight-driven campaigns, segment caregiver populations, create caregiver tools and content across digital, social, and traditional media, ensure alignment with medical, legal, and regulatory standards, and integrate caregiver perspectives into broader brand strategy. Lead and build the Consumer & Caregiver Marketing team, collaborate with cross-functional partners including Medical, Advocacy, HEOR, and Field teams, and support launch readiness and performance reporting. Requirements: experience in biopharma marketing, ideally with expertise in neurodegenerative or CNS disorders, knowledge of disease states, patient and caregiver engagement, and multichannel campaign development. Preferred: leadership in consumer or caregiver marketing, strategic partnership skills, and familiarity with regulatory compliance in pharma marketing. High-value: Alzheimer's disease, caregiver engagement, digital/social media content, cross-functional collaboration, team leadership, and launch strategy. Work setup: not specified, but likely based in the US with hybrid or flexible arrangements.