Employer Brand Partner

Role Summary

Employer Brand Partner role focused on making the company's global Employee Value Proposition (EVP) relevant and inspiring for target talent audiences. Combines operational marketing with creative execution across channels to bring ideas to life.

Responsibilities

• Develop and execute targeted talent attraction campaigns for select business units and functions, informed by hiring priorities, talent personas, market insights, and candidate motivators.
• Collaborate with Talent Acquisition and business stakeholders to understand hiring needs and shape campaign plans that align with the global EVP and brand direction.
• Leverage AI tools and talent market insights to create data-driven, actionable plans that drive awareness, engagement, and conversion among target audiences.
• Design and produce creative marketing assets and campaign copy using Adobe Express and AI-assisted writing tools, ensuring consistency with tone, EVP, and brand standards.
• Activate and manage campaigns across key channels—including social media, career site content, CRM/email, and employee advocacy—to reach and engage defined audiences.
• Collaborate across the Employer Brand, Talent Acquisition, and Corporate teams and with external vendors to ensure integrated, high-quality execution.
• Serve as the primary Employer Brand contact for Talent Acquisition across specific business units and functions, aligning on goals, gathering insights, and communicating campaign performance.
• Track, analyze, and report campaign performance, translating data into insights and recommendations that inform continuous improvement.
• Apply a test-and-learn mindset, using analytics and stakeholder feedback to refine approach, tactics, and messaging for greater impact.

Qualifications

• 3-5 years of experience in employer branding, talent marketing, or recruitment marketing — agency experience preferred. Global experience required.
• Proven ability to develop and execute marketing campaigns using digital channels and creative tools.
• Familiarity with talent personas and the ability to translate audience insights into relevant, high-impact messaging.
• Strong creative and writing skills, with experience using AI tools for content generation or optimization.
• Proficiency with Adobe Express or similar design platforms.
• Excellent organizational and project management skills; ability to manage multiple campaigns simultaneously.
• Collaborative, proactive, and eager to learn from and contribute to a global employer brand team.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

Skills

• Employer branding
• Talent marketing
• Recruitment marketing
• Digital campaign development
• AI-assisted content creation
• Adobe Express
• Storytelling and messaging
• Cross-functional collaboration

Education

• Bachelor’s degree in Marketing, Communications, or related field preferred