Email Marketing Manager

Role: Email Marketing Manager responsible for designing, executing, and optimizing the USCAN email channel, serving as the regional expert on email strategy and best practices. Responsibilities: manage all recurring and trigger-based email programs (e.g., welcome series, abandoned cart); develop tactics to acquire, nurture, and retain prospects; build campaigns in Marketo, including smart campaigns and triggers; advise stakeholders on email strategy using performance insights; maintain email governance, deliverability, and compliance; design and analyze A/B tests; report on email performance metrics; manage event and operational emails; ensure data accuracy and alignment with branding standards. Requirements: Bachelor’s degree or equivalent with 6+ years of hands-on B2B email marketing and automation experience; proven expertise in Marketo platform management and campaign deployment; experience with trigger/lifecycle programs and performance reporting; proficiency with email build tools like Knak. Preferred: Marketo Business Practitioner certification, knowledge of email deliverability, accessibility standards, Salesforce integration, and experience in regulated industries such as healthcare or medical devices. The role involves collaboration with sales and marketing teams, ownership of the email channel, and adherence to compliance standards. Work setup is hybrid, based in the US, with no relocation assistance; travel requirements are not specified.