Email Marketing Manager

Role: Owns and optimizes the USCAN email marketing channel, serving as the regional email subject matter expert. Responsibilities include managing recurring trigger-based campaigns (e.g., nurture, abandoned cart), developing email strategies to attract, nurture, and convert prospects, building and deploying programs in Marketo, and advising stakeholders on email tactics. Ensures email governance, compliance, deliverability, and performance measurement; designs A/B tests and reports campaign insights. Manages operational data accuracy and campaign approvals, maintaining best practices for email design and accessibility. Requirements: Bachelor’s degree or equivalent experience with at least six years in B2B email marketing and automation, hands-on Marketo campaign deployment experience, and proven expertise in lifecycle email programs and performance analysis. Preferred: Marketo certification, experience with project management tools like Workfront, healthcare or regulated industry background, Salesforce integration knowledge, and familiarity with email deliverability, accessibility standards, and Veeva-like approval workflows. High-value: B2B healthcare/medical device experience, trigger and lifecycle email programs, Marketo platform, compliance-driven environment. Work setup: Not specified; likely hybrid or remote given the regional focus.