Director, USBU Content Lifecycle Transformation (CLT)

Role Summary

Director, USBU Content Lifecycle Transformation (CLT) responsible for leading the USBU CLT transformation by shaping, executing, and collaborating with key cross-functional partners to implement the CLT roadmap. Serves as a key member of the Marketing Operations & Solutions Leadership Team, driving transformative changes, fostering agility, efficiency, and growth, and scaling capabilities aligned with related initiatives.

Responsibilities

• Unify functions, initiatives, and capabilities under a cohesive strategy for USBU.
• Direct centralized governance and strategic oversight of the CLT roadmap to standardize and scale capabilities.
• Champion cross-functional collaboration to enhance communication and knowledge/resource sharing.
• Leverage unified resources and streamlined processes to rapidly scale capabilities and drive efficiency.
• Lead the vision and strategy for USBU content personalization goals.
• Design, deploy, and manage roadmap implementation with designated leaders and clear success criteria.
• Connect CLT roadmap with Global workstreams to maintain an end-to-end view of capabilities and technology.
• Serve as primary strategic partner to other organizational efforts such as Content Innovation.
• Identify and liaise on technical architecture needs; manage agencies and budget.
• Drive global-to-local strategy across all pillars and translate the transformation vision into a change management strategy.
• Curate and disseminate USBU CLT communications; centralize cross-brand initiatives and timelines.
• Establish governance framework, stakeholder engagement, and regular reporting to maintain alignment.
• Develop training programs, SOPs, work instructions, and FAQs; ensure compliance and record-keeping.
• Establish and monitor CLT measurement plans and reporting cadences; evaluate training effectiveness.
• Determine and deploy testing capability plans (Pilot, POC, test and learn) and report progress on milestones.

Qualifications

Required:
• Bachelor's degree in marketing, business, or related field.
• Minimum of 10 years' experience across commercial functions such as marketing, marketing operations, customer experience planning (e.g., omnichannel).
• Demonstrated people & peer leadership experience; strong conflict resolution and collaboration skills.
• Analytical ability with building customer-centric brand and experience strategies.
• Strong project management skills; ability to apply emerging technologies, including AI-enabled tools, to improve efficiency and drive innovation.
• Experience navigating regulated environments and promotional review processes; ability to manage employee concerns and respond to change.
• Ability to anticipate issues, develop contingency plans, and adapt to fast-changing environments.
• Excellent written and verbal communication across diverse, matrixed teams.

Preferred:
• MBA or advanced degree in business, marketing, or related field.
• Experience in pharmaceutical, healthcare, or other regulated industries.
• Proven success in implementing operational improvements and scaling new ways of working; certifications in change management or agile methodologies.

Skills

• Strategic planning and execution
• Change management
• Governance and stakeholder engagement
• Training development and SOPs
• Measurement, analytics, and optimization
• Budget and agency management

Education

• Bachelor's degree in marketing, business, or related field
• Preferred: MBA or advanced degree