Director- US Vaccines Portfolio Marketing External Engagement Lead

Role Summary

Director, US Vaccines Portfolio Marketing External Engagement Lead. Responsible for the development, design and delivery of Pfizer’s US Vaccines Portfolio External Engagement strategy and execution to drive belief and behavior changes to support increased immunization rates. Leads a marketing team focused on external engagement and works with cross-functional partners to maximize portfolio value and align with CDC/ACIP guidelines and brand strategies.

Responsibilities

• Lead a marketing team dedicated to the prioritization, development and execution of portfolio marketing campaigns to address vaccination belief/behavioral barriers to pediatric, adolescent and adult immunizations
• Responsible for determination of key external stakeholders, priority segments/customers, communication/promotional/engagement strategies and execution
• Will define strategy, lead and coordinate across the US vaccines business and all cross functional stakeholders to address and advance key portfolio initiatives such as- closing HCP/Consumer perception gap, improving impact of HCP recommendations, identification and prioritization of opportunities w/ overlapping populations (e.g. Underlying Medical Conditions), development of integrated portfolio engagement plan across key opinion leaders/external experts/professional associations/congresses
• Coach & develop team of marketers to develop marketing skills, capabilities and competencies while supporting career planning, development and progression
• Manage advertising agencies and other key external partners to ensure project deliverables are achieved on time and within budget
• Lead cross functional team across key internal and external partners to build integrated learning and measurement plan for execution against objectives
• Contribute to achieving business unit revenue commitments and responsibly maximizing SI&A budget

Qualifications

• Required: Bachelor's degree with 8+ years of sales / marketing pharmaceutical experiences
• Required: Led marketing/customer strategy development – brand, campaign, customer
• Required: Experience designing, developing, gaining approvals, training and executing marketing plans and tactics
• Required: Experience leading, coaching, developing sales / marketing teams
• Preferred: Masters degree with 10+ years of sales / marketing pharmaceutical experiences
• Preferred: Deep understanding of vaccines business and evolving healthcare landscape including key external stakeholder groups, customer types, population-based recommendations, manufacturer products and portfolios

Additional Requirements

• Limited travel expectations: Travel may include attendance at sales meetings and field rides
• Relocation support available
• Work Location Assignment: On Premise