Director- US Vaccines Portfolio Marketing External Engagement

Role Summary

Director of Vaccines Portfolio Marketing External Engagement leads the portfolio external engagement strategy across Pfizer’s US vaccines portfolio. The role designs and delivers marketing plans that drive belief and behavior changes to support increased immunization rates. This position collaborates with cross-functional teams and external partners to maximize portfolio impact, aligning with CDC/ACIP guidelines and brand strategies, and spans multiple brands and customer segments to deliver scalable external-market strategies and measurable business impact.

Responsibilities

• Design, deliver and execute portfolio marketing plan to address vaccination belief/behavioral barriers to pediatric, adolescent and adult immunizations
• Act as a point of contact and subject matter expert across the US vaccines business, delivering marketing plans that pull through portfolio external engagement opportunities, including closing HCP/Consumer perception gaps, improving impact of HCP recommendations, and identifying and prioritizing opportunities with overlapping populations (e.g., underlying medical conditions), and developing an integrated portfolio engagement plan across key opinion leaders, external experts, professional associations, and congresses
• Partner with advertising agencies and other key external partners to ensure project deliverables are achieved on time and within budget
• Collaborate with Vaccines customer-facing and training teams on rollout and pull through of customer-facing materials
• Liaise with key stakeholders and risk mitigation partners in the development and approval of marketing plans, including but not limited to legal, regulatory, and medical colleagues
• Contribute to achieving business unit revenue commitments and responsibly maximizing SI&A budget

Qualifications

• Required: Bachelor’s degree with 8+ years of sales/marketing pharmaceutical experiences
• Required: Vaccines sales/marketing experience
• Required: Experience designing, developing, gaining approvals, training and executing marketing plans and tactics
• Preferred: Masters degree with 10+ years of sales/marketing pharmaceutical experiences
• Preferred: Understanding of vaccines business and evolving healthcare landscape including key external stakeholder groups, customer types, population-based recommendations, manufacturer products and portfolios

Education

• Bachelor’s degree required; Master’s degree preferred.

Additional Requirements

• Limited travel expectations: Travel may include attendance at sales meetings and field rides
• Work Location Assignment: On Premise
• Relocation assistance may be available based on business needs and/or eligibility