Director, US Rare Portfolio Marketing

Role: Lead US Rare Disease Portfolio Marketing to develop and execute comprehensive brand strategies, focusing on disease awareness, patient identification, and therapy adoption. Responsibilities: oversee brand planning, conduct market research, design patient and HCP engagement strategies, develop promotional content, and collaborate with external agencies and patient advocacy groups. Responsible for launch planning, go-to-market strategies, and cross-functional alignment with sales, medical, access, legal, and compliance teams. Requisite understanding of rare disease markets, payer landscape, and specialty channels. Requirements: 12+ years in pharmaceutical or biotech marketing, with strong knowledge of rare/orphan diseases, specialty products, or advanced therapies; experience managing commercial teams and working within complex healthcare environments. Preferred: familiarity with orphan drug commercialization, health system challenges, and specialty pharmacy dynamics. Location: Hybrid (Headquarters in Sleepy Hollow, NY), with on-site work four days weekly; travel not specified but implied for industry events and stakeholder engagement.