Director, US Pharma Payer Marketing Ophthalmology

Role Summary

Director, US Pharma Payer Marketing Ophthalmology leads a team of payer marketers dedicated to developing access strategies and tactics for ophthalmology portfolio targeting DME and wAMD. Works with US Commercial Leader and brand Customer Agile teams to build value evidence strategies using input from data & analytics, Integrated Account Management, Outcomes Research and other stakeholders. Will oversee pricing strategies and represent US Pharma in market level pricing discussions.

Responsibilities

• Work closely with US commercial leaders and leadership team to inform access strategy planning, related brand strategy planning, and customer planning/execution
• Build a high performing Chapter of payer marketing associate directors through competency development and coaching
• Collaborate with IAM leadership and account executives across segments on business plans and incorporating customer/market insights into implementation of customer programs
• Oversee pricing & contracting strategies and represent US Pharma in market level pricing discussions
• Active participation in the development of value evidence strategies; strong coordination with CORE / VEAM (Value Engagement Team)
• Addressing implications and opportunities associated with critical policy issues (e.g., 340B, IRA, AMR, HIV). Work to inform and shape policy with Washington and State Government Affairs
• Support commercial assessments related to access & pricing for pipeline and business development assets

Education

• Required: BA/BS
• Preferred: MBA

Experience & Skills

• Minimum of 7 years marketing, payer and/or account management experience
• Demonstrated understanding of the mechanics, influencers and economics of US healthcare ecosystem
• Strategy development, scenario planning and guidance of pull through execution
• Strong leadership and influencing skills
• Proven track record of building and leading high performing teams, including agile teams

Desired Experience & Skills

• Knowledge of digital platforms for customer analytics and engagement
• Account Management/Contract Negotiation experience
• Ophthalmology access and/or buy and bill experience
• Experience spanning functional boundaries to effectively prioritize work and build partnerships

Skills

• Brand Strategy
• Buy-and-Bill Process
• Contracting Strategies
• Digital Marketing
• Market Access
• Marketing
• Marketing Budget Management
• Market Research
• Omnichannel Marketing
• Ophthalmology
• Payer Marketing
• People Leadership
• Pricing Administration
• Product Launches
• Strategic Market Analysis
• Strategic Planning
• Strategic Thinking