Director, US Patient Marketing

Role: Lead US patient marketing strategy and execution, focusing on digital and media channels to enhance patient engagement and optimize performance metrics. Responsibilities: develop integrated media plans, manage budgets, define audience targeting strategies, track and optimize media performance, and oversee measurement frameworks linking digital engagement to patient outcomes. Lead innovation in marketing technology, partner with IT and analytics teams to enable scalable data infrastructure, and continuously evaluate emerging digital tools and capabilities. Qualifications: minimum 4+ years in pharmaceutical brand marketing, with 2+ years managing patient media; Bachelor's in Marketing, Business, Analytics, or related field; 10+ years of healthcare marketing experience; extensive experience with media analytics, attribution, and performance optimization within regulated environments including MLR review processes. Preferred skills include advanced degrees (MBA), experience supporting cardiovascular or specialty brands, building omnichannel measurement frameworks, and collaborating with data engineering teams on marketing tech infrastructure. HighValue: focus on specialty cardiovascular biopharma, patient engagement, data-driven measurement, marketing technology innovation, regulated pharma environment. Work setup: onsite 4 days/week in Radnor, PA.