Director, US Patient Marketing

Role: Lead U.S. Patient Marketing strategy and execution, focusing on data-driven patient engagement through media channels. Responsibilities: develop and manage media planning, buying, and optimization; oversee metrics, KPIs, dashboards, and performance measurement; drive innovation in marketing technology, including targeting, personalization, and automation; collaborate cross-functionally with Commercial Analytics, Medical, Legal, Regulatory, IT, and external agencies. Requirements: 4+ years of pharmaceutical brand marketing experience, including 2+ years managing patient media; bachelor’s degree in Marketing, Business, or related field; extensive experience (10+ years) in healthcare marketing; strong expertise in media analytics, attribution, and performance optimization; experience working within regulated environments with MLR review processes. Preferred: MBA or advanced degree; experience with cardiovascular or complex pharma brands; building omnichannel measurement frameworks; working with IT/data engineering teams; familiarity with specialty, rare disease, or REMS. HighValue: specialty cardiovascular biopharma, patient engagement, media ecosystems, performance measurement, marketing tech innovation, hybrid work with 4 onsite days/week, based in South San Francisco or Radnor, PA.