Director, US Oncology Lung Cancer Marketing
Regeneron
June 27, 2026
On-site
Sleepy Hollow, NY
Marketing
Role Responsibilities:
- Lead HCP marketing for NSCLC indications in the US, including defining US market opportunities, analyzing the competitive landscape, segmenting key accounts, and developing differentiated positioning and audience-specific messages.
- Collaborate with Clinical, Medical Affairs, and Field Medical to align Medical Education strategic plans.
- Engage physician experts and attend key congresses to support Scientific Marketing and assess important disease/treatment data.
- Partner with Insights and Data Analytics to design and implement promotional strategies; track brand performance, share of voice, market dynamics, competitive actions/response; provide business assumptions for forecasting.
- Oversee Digital/Media Strategy for optimization of the multi-channel marketing mix (omni-channel digital/media), and creation/deployment of educational resources and engagement metrics.
- Develop and coordinate NSCLC HCP Marketing inputs and key brand plan sections; identify and prioritize business opportunities.
- Develop the Field Plan of Action and training plan; support national/regional sales meeting execution and field communications.
- Maintain strong cross-functional relationships (e.g., Field Sales, Training, Promotional Review Committee, Medical Affairs, Regulatory, Clinical, Legal, Compliance, Market Access).
- Ensure marketing processes/programs/reports follow regulatory, legal, and ethical guidelines.
- Manage and develop a direct report.
- Create, manage, and track budget within approved limits.
Qualifications/Requirements:
- Bachelor’s degree.
- 12+ years of pharmaceutical marketing experience focused on Oncology, including leading long-range brand plans, budgets, and forecasts.
- Travel 30% of the time; be in the office in Sleepy Hollow, NY 4 days/week.
Preferred Skills:
- Effective written and verbal communication; strong collaboration.
- Ability to navigate ambiguity; thrive in a fast-paced environment.
Application Instructions:
- Apply now.
- Lead HCP marketing for NSCLC indications in the US, including defining US market opportunities, analyzing the competitive landscape, segmenting key accounts, and developing differentiated positioning and audience-specific messages.
- Collaborate with Clinical, Medical Affairs, and Field Medical to align Medical Education strategic plans.
- Engage physician experts and attend key congresses to support Scientific Marketing and assess important disease/treatment data.
- Partner with Insights and Data Analytics to design and implement promotional strategies; track brand performance, share of voice, market dynamics, competitive actions/response; provide business assumptions for forecasting.
- Oversee Digital/Media Strategy for optimization of the multi-channel marketing mix (omni-channel digital/media), and creation/deployment of educational resources and engagement metrics.
- Develop and coordinate NSCLC HCP Marketing inputs and key brand plan sections; identify and prioritize business opportunities.
- Develop the Field Plan of Action and training plan; support national/regional sales meeting execution and field communications.
- Maintain strong cross-functional relationships (e.g., Field Sales, Training, Promotional Review Committee, Medical Affairs, Regulatory, Clinical, Legal, Compliance, Market Access).
- Ensure marketing processes/programs/reports follow regulatory, legal, and ethical guidelines.
- Manage and develop a direct report.
- Create, manage, and track budget within approved limits.
Qualifications/Requirements:
- Bachelor’s degree.
- 12+ years of pharmaceutical marketing experience focused on Oncology, including leading long-range brand plans, budgets, and forecasts.
- Travel 30% of the time; be in the office in Sleepy Hollow, NY 4 days/week.
Preferred Skills:
- Effective written and verbal communication; strong collaboration.
- Ability to navigate ambiguity; thrive in a fast-paced environment.
Application Instructions:
- Apply now.