Director, US Omnichannel/Digital Engagement

Role: Lead Omnichannel & Digital Strategy for US brand launches within Biogen's Business Operations & Insights team, focusing on high-impact, compliant customer engagement across HCP and Patient audiences. Responsibilities: translate brand strategies into omnichannel plans, design seamless customer journeys leveraging AI-driven next-best-action engines, and oversee campaign execution from planning through optimization. Act as a strategic partner to brand teams, guiding experience design, content sequencing, and channel mix; collaborate with cross-functional teams including Media, Decision Science, IT, and Regulatory; and ensure operational excellence in campaign delivery and performance measurement. Requirements: minimum of 10 years' experience in healthcare omnichannel/digital engagement, with proven success in brand launches utilizing decision engines and AI personalization; strong understanding of customer journey mapping, digital marketing platforms, and MarTech ecosystems; ability to influence cross-functional stakeholders and translate strategies into actionable requirements. Preferred: MBA and management-level experience. HighValue: focus on pharmaceutical or biotech brands, with expertise in digital and omnichannel engagement, AI-enabled personalization, and end-to-end campaign accountability. WorkSetup: not specified; role may involve leadership and strategic oversight across digital channels.