Director, US Omnichannel/Digital Engagement
Biogen
June 30, 2026
Remote friendly (Cambridge, MA)
United States
Marketing
What You’ll Do
Lead Omnichannel/Digital Strategy and Execution:
- Translate launch strategy and positioning into omnichannel launch plans (journey mapping, channel mix, content sequencing) and drive/optimize experiences with a Decision Engine
- Build launch-ready customer experiences for HCP and Patient segments aligned to brand strategy and competitive dynamics
- Ensure launch touchpoints (from unbranded awareness through branded conversion) are aligned, connected, and measurable
Brand Partnership:
- Serve as Omnichannel/Digital Experience Architect for assigned therapeutic area, translating brand objectives into orchestrated, AI-enabled customer journeys
- Design engagement flows leveraging next-best-action recommendations (customer, channel, content, cadence)
- Guide brand teams on experience design principles, channel appropriateness, and content sequencing
- Lead E2E execution (strategy, journey/campaign planning, digital execution, customer experience design); ensure media plan integration
- Own E2E accountability for planning, execution, and performance of campaigns
- Collaborate cross-functionally with Media, Operations, Decision Science, IT; partner with PRC, Privacy, Regulatory, Field, Patient Services
Digital Operational E2E Accountability:
- Translate strategy into business requirement documents; translate experience designs into actionable operational requirements
- Ensure campaigns are implemented accurately, compliantly, and on time
Digital Fluency/Innovation/AI:
- Understand AI-enabled next-best-action frameworks, personalization, and orchestration engines
- Stay ahead of AI-enabled marketing and emerging HCP/Patient engagement channels
Optimization & Continuous Improvement:
- Take E2E accountability for omnichannel campaign performance
- Partner with Decision Sciences to interpret AI-driven insights and refine next-best-action logic; champion tagging/tracking/reporting readiness
Qualifications
Required Skills:
- 10+ years omnichannel/digital healthcare experience in Pharmaceutical/Biotech (strategy, planning, execution)
- Proven omnichannel launch/engagement expertise using Decision Engines
- End-to-end ownership of omnichannel planning, execution, and performance
- Working knowledge of AI next-best-action, personalization, and orchestration; partner with analytics/operations
- Trusted brand partner influencing experience design, channel mix, content sequencing
- Hands-on MarTech operational acumen; translate designs to business requirements for operations/IT
- Cross-functional collaboration across Media, Omnichannel Operations, Decision Science, IT, PRC, Regulatory, Privacy, Field, Patient Services
- Strong journey mapping and connected, insight-driven experience design
- Ability to interpret performance data and optimize with Decision Science analytics
Education:
- BA/BS required; MBA preferred
Benefits (explicitly stated):
- Medical, dental, vision, life; fitness/wellness reimbursement; short- and long-term disability; paid vacation (15 days) and end-of-year shutdown (Dec 26–31); paid holidays/personal days; sick time; paid maternity/parental leave; 401(k) match; stock purchase plan; tuition reimbursement up to $10,000/year; Employee Resource Groups participation
Lead Omnichannel/Digital Strategy and Execution:
- Translate launch strategy and positioning into omnichannel launch plans (journey mapping, channel mix, content sequencing) and drive/optimize experiences with a Decision Engine
- Build launch-ready customer experiences for HCP and Patient segments aligned to brand strategy and competitive dynamics
- Ensure launch touchpoints (from unbranded awareness through branded conversion) are aligned, connected, and measurable
Brand Partnership:
- Serve as Omnichannel/Digital Experience Architect for assigned therapeutic area, translating brand objectives into orchestrated, AI-enabled customer journeys
- Design engagement flows leveraging next-best-action recommendations (customer, channel, content, cadence)
- Guide brand teams on experience design principles, channel appropriateness, and content sequencing
- Lead E2E execution (strategy, journey/campaign planning, digital execution, customer experience design); ensure media plan integration
- Own E2E accountability for planning, execution, and performance of campaigns
- Collaborate cross-functionally with Media, Operations, Decision Science, IT; partner with PRC, Privacy, Regulatory, Field, Patient Services
Digital Operational E2E Accountability:
- Translate strategy into business requirement documents; translate experience designs into actionable operational requirements
- Ensure campaigns are implemented accurately, compliantly, and on time
Digital Fluency/Innovation/AI:
- Understand AI-enabled next-best-action frameworks, personalization, and orchestration engines
- Stay ahead of AI-enabled marketing and emerging HCP/Patient engagement channels
Optimization & Continuous Improvement:
- Take E2E accountability for omnichannel campaign performance
- Partner with Decision Sciences to interpret AI-driven insights and refine next-best-action logic; champion tagging/tracking/reporting readiness
Qualifications
Required Skills:
- 10+ years omnichannel/digital healthcare experience in Pharmaceutical/Biotech (strategy, planning, execution)
- Proven omnichannel launch/engagement expertise using Decision Engines
- End-to-end ownership of omnichannel planning, execution, and performance
- Working knowledge of AI next-best-action, personalization, and orchestration; partner with analytics/operations
- Trusted brand partner influencing experience design, channel mix, content sequencing
- Hands-on MarTech operational acumen; translate designs to business requirements for operations/IT
- Cross-functional collaboration across Media, Omnichannel Operations, Decision Science, IT, PRC, Regulatory, Privacy, Field, Patient Services
- Strong journey mapping and connected, insight-driven experience design
- Ability to interpret performance data and optimize with Decision Science analytics
Education:
- BA/BS required; MBA preferred
Benefits (explicitly stated):
- Medical, dental, vision, life; fitness/wellness reimbursement; short- and long-term disability; paid vacation (15 days) and end-of-year shutdown (Dec 26–31); paid holidays/personal days; sick time; paid maternity/parental leave; 401(k) match; stock purchase plan; tuition reimbursement up to $10,000/year; Employee Resource Groups participation