Director, US Marketing, Heparin, Ansyr, Premix

Role Summary

Director, US Marketing, Heparin, Ansyr, Premix will be responsible for developing and executing US go-to-market strategies and tactical plans for Pfizer’s $200 million Heparin, Ansyr & Premix generic injectables portfolio. They will drive revenue and margin growth, contribute to pricing strategies, the long-range plan, the annual operating plan, and monthly latest estimates, and collaborate with sales and internal leadership to develop key programs and initiatives to grow the business.

Responsibilities

• P&L responsibility; accountable for net sales, gross margin and direct marketing expenses; lead development, presentation to Senior Leadership, and execution of the operating plan, including accountability for portfolio performance.
• Engage leadership regarding strategic issues, project plans, options, and recommendations to deliver against revenue and IBT.
• Single point of accountability for the portfolio for Customer Facing Colleagues (Field Sales and Account Management) and cross functional partners, including providing strategic direction, revenue growth opportunities, supply management, marketing asset development, and portfolio management decisions, including margin improvement and discontinuations.
• Lead proactive Field Sales, other cross functional partners, and strategic partners to ensure collaboration and shared responsibility in go to market activities that drive business performance; sustain customer and field sales engagement – with motivation, focus and clarity.
• Proactively identify relevant molecule, customer, and competitive insights and ensure they are appropriately integrated into molecule plans; prioritize execution of molecule strategies to drive the maximum value.
• Accountable for developing strategies and tactics for contracting, pricing, and supply management to optimize molecule performance and execute through thoughtful collaboration across Field Sales and Account Management teams (including GPO, Trade, alternate Site/non-hospital and integrated delivery network/IDN).
• Work in close collaboration with the Triad (PGS, Analytics, and Portfolio) to share insights, develop molecule revenue forecasts, track performance and key drivers.
• In supply constrained situations, develops the product allocation strategy and/or emergency request process, with fairness and equity as pillars. Mindful of supply guarantee programs, contractual obligations, customer relationships.
• Communicates strategy to Field Sales and Account Management, and provides timely updates at weekly Sales forums and/or ad hoc. Works with MarCom to develop and issue customer communications, as needed. Speaks directly with customers (GPOs, hospitals, etc) as needed to support Field Sales and Account Management. Accountable to ensure allocations are removed internally and with Trade partners once supply improves.
• Works with Customer Engagement & New Business Planning for new business opportunities relevant to portfolio.
• Responsible for interfacing with External Supply and Contract Manufacturing Partners to discuss market trends, volume requirements, transfer costs adjustments, contract terms.
• Assist in evaluation of business development opportunities that are a strategic fit to grow the portfolio as needed.
• Closely aligns with Finance, Supply Chain, manufacturing sites on budgets, latest estimates, changes in forecasts and customer demand.
• Interacts regularly with Sales and Account Management, Medical, MarCom, Legal, Regulatory and multiple external partners to ensure flawless execution of core strategies and tactics.

Qualifications

• Required: Bachelor’s degree in business, science or related field with 8+ years of experience.
• Required: Marketing, sales, contracting, finance, and/or relevant experience.
• Required: Market Access experience, contracting with GPOs and IDNs, working with Trade (wholesalers and distributors).
• Required: Financial acumen, which may include Pricing analysis and determination particularly with GPOs, Forecasting and/or Operating plan/latest estimate experience.
• Required: US experience.
• Preferred: MBA/MS with 7+ years of experience or PhD or JD with 5+ years of experience.
• Preferred: Experience with pharmaceutical products in hospital, alternate site, and/or IDN or acute care center environment.
• Preferred: Business case development and product/portfolio valuation experience.
• Preferred: P&L responsibility.
• Preferred: Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop, and coach others, oversee, and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Requirements

• Approximately 15% domestic travel for internal and/or customer meetings.
• Work Location Assignment: Hybrid