Director US Marketing

Role Summary

The Director, US Commercial Marketing leads the development and manages the execution of the US Commercial Marketing strategy to achieve the defined business objectives.

Responsibilities

• Drive customer & consumer acquisition/ retention/ engagement in Private Practice & Hospital via integrated marketing mix for sales growth
• Lead the digital strategy to optimize targeting and content creation and devise a mechanism for measuring effectiveness and ROI
• Drive business strategies and marketing tactical execution in the US region
• Directly lead the marketing team to develop relevant account and product segmentation, targeting and positioning strategies while optimizing resource allocation and prioritization
• Optimize the marketing budget to drive the financial performance of all US Commercial product lines
• Drive the business together with the US Sales and Commercial Operations leadership team and other members of the WW Marketing Organization to achieve company objectives
• Assemble the necessary programs/resources to meet/exceed revenue objectives
• Develop and align the Business Planning forecast with the US commercial effectiveness lead to help manage the consumption/demand for the US Region
• Owns the US Marketing Planning process to deliver the BP number
• Develops market-appropriate promotional tools and demand generation programs that help to drive growth in the US
• Engages with the sales team and customers proactively with structured and purposeful visits
• Leads a high performing team of marketing managers and provides guidance, training, and timely coaching
• Lead the assessment and implementation of sound marketing competencies across the marketing organization
• Develop and manages relevant ROI based national/local programs and initiatives that are aligned to the US Business
• Responsible for communicating business related issues or opportunities to next management level
• Responsible for following all Company guidelines related to Health, Safety and Environmental practices as applicable
• Responsible for ensuring personal and Company compliance with all Federal, State, local and Company regulations, policies, and procedures

Qualifications

• Bachelor's Degree required. MBA preferred.
• 10 years of experience in marketing or related field
• 5 years of people management experience with demonstrated experience building high performing teams
• Medical device industry experience, additionally preferred in the aesthetics and breast reconstruction market
• Experience working in a Cross functional/matrixed organization
• Experience in developing and driving integrated marketing mix/ levers to target both surgeons and patients
• Strong leadership, communication and influencing skills (across levels and functions)
• Data driven marketer who is strategically minded and comfortable with ambiguity
• Possess advanced knowledge of Stakeholder Insights, Message Development/Delivery, and Launch Excellence
• Deep understanding of Market Analytics, Brand Strategy, Pricing Strategy, and Omnichannel Marketing Strategies
• Ability to travel up to 25% domestically and internationally including weekends

Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Customer Insights
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Go-to-Market Strategies
• Leadership
• Market Research
• Negotiation
• Problem Solving
• Cross-Functional Collaboration
• Product Portfolio Management
• Strategic Thinking

Education

• Bachelor's Degree required. MBA preferred.

Additional Requirements

• Travel up to 25% domestically and internationally including weekends