Position Summary
The Director, US GTM Consumer/Patient Data Strategy Director is part of the United States data management and data governance team, reporting to the US GTM Senior Director. The Director is a key player in the comprehensive data management program to ensure that the United States omni-channel data strategy enables the business strategy.
Key Responsibilities
- Own the commercial (Omni Channel) consumer/patient data strategy function.
- Collaborate with data scientists, brand marketing teams, commercial functions, field force teams, BI & Analytics, Digital, and agencies to define and execute the vision and data strategy aligned with business strategy.
- Drive commercial data strategy and modernization (e.g., Diamond ODH/Clean Room).
- Lead vendor onboarding (data contracts, compliance requirements, etc.) and vendor performance management.
- Lead compliance and data tokenization strategy and implementation for DTC measuring efforts.
- Lead data quality management strategy.
- Lead metadata and tagging taxonomy management strategy and tool selection.
Education and Experience
- BS in Data Science, Business, or related field (required).
- 8+ years in pharmaceutical commercial data management focused on consumer/patient data sources (preferred).
Technical Skills Required
- Translate business strategy into data strategy.
- 2+ years supporting data scientists on data management capabilities for AI-ready datasets and Clean Room solutions (e.g., LiveRamp).
- 2+ years supporting digital marketing campaigns and digital data vendor contracting; familiarity with pharmaceutical sales/marketing data sources.
- Knowledge/experience in pharmaceutical sales operations and how data is applied in commercial operations.
- Understanding of data management, processing, governance, and data stewardship (data quality).
- Strong communication skills to explain to non-technical internal customers.
Hybrid Work
- Hybrid schedule: 3 days per week on site required.