Director, US Eliquis Market Shaping

Role: The US Eliquis Market Shaping Director drives strategic initiatives to improve patient persistency, adherence, and post-Rx patient experience for Eliquis in the US, reporting to the US IM Innovation Lead. Responsibilities: lead adherence strategy development, coordinate with cross-functional teams (Brand Marketing, Clinical, Medical, Patient Services, Access & Value, Global Marketing), design and implement adherence and patient journey programs, and translate market insights into actionable interventions. Manage special projects within Eliquis and the broader Internal Medicine unit, contribute to business development strategies. Qualifications: Bachelor's degree required; 8+ years in pharma, with experience in US marketing, market access, patient engagement programs, and market research; MBA and/or MPH preferred. Skills include strategic thinking, stakeholder management, financial acumen, and strong communication. HighValue: focus on cardiovascular therapeutics (Eliquis), patient adherence, post-Rx journey, cross-functional collaboration, and strategic program leadership. WorkSetup: not specified; likely hybrid or remote based on role nature.