Director, US Breyanzi Patient Marketing

Role: Lead US patient marketing strategy for Breyanzi (CAR T therapy), focusing on expanding awareness, differentiation, and access among lymphoma patients, caregivers, and advocacy groups. Responsibilities: develop and execute patient education, awareness, and engagement strategies; lead direct-to-patient marketing initiatives, testimonials, and media campaigns; collaborate with advocacy, medical, access, and communications teams; leverage insights for strategy refinement; and lead a dedicated patient marketing team. Requirements: minimum 10 years of marketing experience, with strong leadership, patient marketing, and oncology/hematology expertise; MBA or advanced degree preferred. HighValue: oncology/hematology, CAR T therapy, lymphoma indications, direct-to-patient campaigns, patient advocacy engagement, and multi-channel marketing, within a fast-moving competitive environment. WorkSetup: role specifics not provided; likely hybrid or remote based on typical practices.