Director, US Breyanzi Patient Marketing

Role: Lead US patient marketing strategy for Breyanzi, focusing on driving CAR T therapy growth and differentiation in lymphoma indications. Responsibilities: develop and execute patient education, awareness, and engagement strategies; lead direct-to-patient marketing initiatives and testimonial activation; collaborate with advocacy groups and internal teams; leverage market insights to refine messaging; manage and mentor the patient marketing team; support senior management reviews. Qualifications: minimum 10 years of marketing experience with prior leadership; strong background in patient marketing, DTP campaigns, or advocacy; experience in Oncology/Hematology preferred; MBA or advanced degree advantageous. High-Value: Oncology/Hematology, CAR T therapy, lymphoma, patient advocacy, direct-to-consumer campaigns, omnichannel marketing, cross-functional collaboration, team leadership. WorkSetup: roles may be hybrid; specific travel requirements not stated.