Role Summary
Director, US Advanced Analytics β Dermatology, Respiratory and Gastroenterology leads a team that uses predictive analytics, including AI/ML models, to assess and improve promotional effectiveness across Sanofi Specialty Careβs US DERM & RESP / GI business unit. Part of the Insights & Analytics team within the North America Go to Market Capabilities organization, this role partners with US Commercial leadership to develop and apply advanced analytical capabilities for the US DERM, RESP & GI portfolio. Based in Cambridge, MA.
Responsibilities
- Retain & develop high-quality talent to build a best-in-class Advanced Analytics team
- Support hiring and development of onshore and offshore Advanced Analytics team members, fostering a culture of curiosity, collaboration, and inclusion
- Lead Hub team day to day on projects in a matrix management structure
- Coordinate with the larger Advanced & Omnichannel Analytics team and Commercial leadership to prioritize requests and balance team workload
- Manage team budgets and relationships with external vendors to accomplish key Advanced Analytics & Commercial goals
- Ensure the team is aware of and compliant with relevant policies and SOPs
- Allocate resources to provide comprehensive Advanced Analytics support, empowering Commercial teams to measure and optimize marketing effectiveness; translate outputs into concrete action plans and communicate recommendations to senior leadership
- Lead collaboration between Advanced Analytics and Sanofi Digital Data Science teams to develop and enhance internal marketing effectiveness models
- Partner with US GTMC Marketing Science Analytics lead to refresh marketing mix models with brand-specific context
- Assist US Commercial leadership in designing and testing promotional investment scenarios
- Apply data science techniques (machine learning, statistical modeling, AI) to unlock insights and new strategies
- Lead model development of Patient Identification models to enhance HCP targeting and segmentation
- Lead model development of Patient Support Services models to inform PSS strategy across FRMs, Case Managers and Specialty Pharmacies
- Act as TA-dedicated Advanced Analytics advisor on Marketing Science/Consumer/Omnichannel model builds, ensuring methodological consistency and brand-specific business rules
- Support US DERM & RESP / GI Media & Omnichannel teams in understanding channel performance and advancing omnichannel initiatives
- Coordinate with Omnichannel leads to assess campaigns' data requirements and design impact metrics
- Inform development of KPI reports to assess performance by channel
- Drive integration of Omnichannel Analytics with broader Advanced & Brand Analytics for a comprehensive narrative on marketing execution
- Provide strategic guidance and ad-hoc support to US DERM & RESP / GI Commercial teams and I&A as an Analytics SME
- Spearhead ad-hoc Analytics initiatives to understand and impact key business levers; collaborate with Brand Analytics to leverage AI/ML outputs for targeting and sizing
- Support data management/analysis platforms to facilitate collaboration and drive analytics best practices within I&A
- Partner with other I&A teams to advocate for continued development of internal analytics capabilities
Qualifications
About You
- Required: BA/BS with advanced certification in modern data science/machine learning, or MS/PhD in a quantitative field
- Required: Minimum of 10+ years of experience in a significant Data/Analytics role
- Required: Advanced knowledge of statistical models and applied techniques (e.g., Bayesian statistics, regression, customer lifetime value, A/B testing)
- Required: Strong strategic thinking with deep understanding of the life-sciences industry
- Required: Experience with pharmaceutical data sources and analytics platforms (e.g., IQVIA NPA/NSP, IQVIA/Symphony/Komodo, Capgemini/LiquidHub, Veeva/Salesforce, CM360/SA360, Google Analytics/Adobe Analytics, Databricks, Snowflake, Tableau/Qlik/Power BI, Excel/PowerPoint/Word)
- Required: Strong communication skills with ability to summarize complex ideas for senior leadership
- Preferred: Relevant therapeutic area experience (dermatology, respiratory, immunology, etc.)
- Preferred: Proficiency in programming languages (SQL and Python)
- Preferred: Experience leading teams and managing multiple stakeholders
- Preferred: Ability to work in ambiguous environments and strong project management skills
- Preferred: Ability to influence key business decisions
Skills
- Soft: Demonstrated EQ and leadership in a matrixed, international environment; effective communication to diverse audiences
- Soft: Learning agility, curiosity, attention to detail, analytical problem-solving, strong work ethic
- Soft: Strategic thinking and ability to pivot as the business requires
Education
- BA/BS with advanced certification in data science/machine learning or MS/PhD in quantitative field