Director, U.S. Market Access Strategy - Specialty Franchise
Biogen
11 hours ago
Remote friendly (Cambridge, MA)
United States
Market Access
Responsibilities:
- Evolve access strategies for products in a highly competitive access landscape.
- Deliver value propositions, messaging, and promotional materials (branded and unbranded) tailored to key customer segments (e.g., payers, IDNs, GPOs).
- Champion pull-through activities to optimize access at the territory level.
- Lead pricing and contracting strategies for payers and providers to ensure market competitiveness and optimal access.
- Execute strategies for buy-and-bill environments, including physician-administered settings.
- Partner with medical and HEOR to develop evidence generation plans aligned with payer needs.
- Drive competitive intelligence to inform access strategies and positioning.
- Monitor reimbursement and policy landscapes and integrate insights into access strategies.
- Drive cross-functional collaboration across global value and access and multiple U.S. teams (pricing, HEOR, trade & distribution, field access, medical/regulatory, legal, training, and commercial brand marketing/sales/reimbursement).
- Coach and develop future market access marketing talent.
Qualifications/Required Skills:
- Bachelor’s degree required; MBA preferred.
- 10+ years of experience in U.S. market access, payer marketing, pricing, or related fields in pharma/biotech.
- Strong understanding of buy-and-bill reimbursement pathways (provider dynamics and payer policy considerations).
- Strong knowledge of payer landscape, policy trends, trade & distribution models, and pricing frameworks.
- Exceptional leadership and cross-functional team management skills.
- Strategic mindset with analytical and communication capabilities.
- Ability to operate in a fast-paced environment with strong ownership/accountability.
- Evolve access strategies for products in a highly competitive access landscape.
- Deliver value propositions, messaging, and promotional materials (branded and unbranded) tailored to key customer segments (e.g., payers, IDNs, GPOs).
- Champion pull-through activities to optimize access at the territory level.
- Lead pricing and contracting strategies for payers and providers to ensure market competitiveness and optimal access.
- Execute strategies for buy-and-bill environments, including physician-administered settings.
- Partner with medical and HEOR to develop evidence generation plans aligned with payer needs.
- Drive competitive intelligence to inform access strategies and positioning.
- Monitor reimbursement and policy landscapes and integrate insights into access strategies.
- Drive cross-functional collaboration across global value and access and multiple U.S. teams (pricing, HEOR, trade & distribution, field access, medical/regulatory, legal, training, and commercial brand marketing/sales/reimbursement).
- Coach and develop future market access marketing talent.
Qualifications/Required Skills:
- Bachelor’s degree required; MBA preferred.
- 10+ years of experience in U.S. market access, payer marketing, pricing, or related fields in pharma/biotech.
- Strong understanding of buy-and-bill reimbursement pathways (provider dynamics and payer policy considerations).
- Strong knowledge of payer landscape, policy trends, trade & distribution models, and pricing frameworks.
- Exceptional leadership and cross-functional team management skills.
- Strategic mindset with analytical and communication capabilities.
- Ability to operate in a fast-paced environment with strong ownership/accountability.