Director, U.S. HCP Marketing – Admilparant (IPF/PPF)

Role: Lead the development and execution of HCP marketing strategies for Bristol Myers Squibb's Admilparant in the US, focusing on launching treatments for idiopathic pulmonary fibrosis (IPF) and progressive pulmonary fibrosis (PPF). Responsibilities: translate strategic insights into launch plans, oversee cross-functional collaboration with Medical Affairs, Market Access, Sales, Training, and global teams; develop messaging, promotional materials, and access strategies; optimize HCP engagement across channels; and ensure launch readiness and performance tracking. Requirements: BS/BA; 6–8+ years in pharma, with at least 5 years in marketing; proven experience in insight-driven HCP marketing, launching brands, and working within complex matrix organizations. Preferred: pulmonology or rare disease experience, leadership in launch environments, and ability to translate scientific data into compelling messaging. HighValue: US pulmonology, IPF and PPF, launch-stage or complex specialty brands, cross-functional stakeholder management, up to 25% travel, based in Princeton, NJ. WorkSetup: hybrid onsite.