Director, Thought Leader Engagement (Southwest)

Role Summary

The Director of Thought Leader Engagement (Southwest) is a field-based marketing role responsible for identifying and engaging Hematology/Oncology Key Opinion Leaders (KOLs) and Medical Experts (MEs) to support current and future indications for EPKINLY and other Genmab products. The role gathers insights to inform brand strategy and account planning and drives advocacy for Genmab’s US Hematology portfolio with national and regional KOLs, MEs, and other key influencers. This position reports to the Senior Director, Head of Strategic Engagement, Oncology Marketing, and collaborates with US Marketing, Sales, Market Access and Medical Affairs to shape customer engagement strategies and execute prioritized tactics. Southwestern region includes California, Nevada, Utah, Arizona, New Mexico, Colorado, Oklahoma and Texas; incumbents residing in the southwestern territory are strongly preferred.

Responsibilities

• Develop and implement an impactful engagement strategy with KOLs that drives appropriate advocacy for EPKINLY and generates insights that inform brand strategy and account planning.
• Identify market trends that may impact EPKINLY uptake and strategize solutions that will maximize the alliance field efforts.
• Represent Genmab and EPKINLY Brand Team interests as the primary point of contact with Key Opinion Leaders (KOLs) and Medical Experts (MEs).
• Effectively communicate complex scientific knowledge as it pertains to customer engagement, brand strategies and prioritized tactics.
• Identify, develop, coordinate, and execute a strategic plan for KOL engagement with Genmab at congresses and prioritized conferences.
• Identify, train and evaluate EPKINLY speakers bureau.
• Develop, maintain, and lead productive working relationships with Genmab sales leadership (and field sales teams), marketing, market access, field medical, relevant Genmab functions, and EPKINLY alliance partners.
• Manage project timelines, and budgets.
• Pull through the vision set by the Senior Director, Head of Strategic Engagement, Oncology Marketing.

Qualifications

• Required: A bachelor's degree
• Preferred: Master’s degree
• Required: 8+ years in Hematology/Oncology sales, marketing and/or account management or extensive experience within a high science TA; Direct TLE experience preferred.
• Preferred: Recent launch experience
• Preferred: Experience working in the highly complex, dynamic environment of an emerging organization; direct startup, or new team experience desired.
• Required: Ability to work cross-functionally and on multiple projects simultaneously.
• Required: Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of high-performance results.
• Required: Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
• Required: Strong communication and presentation skills.
• Preferred: Prior joint venture, co-promote, co-marketing experience desired.

Additional Requirements

• Travel: Domestic travel of approximately 50%, including 2 to 3 nights per week and occasional weekends for congresses and conferences.