Role Summary
The Director, Thought Leader Engagement (TLE) West is part of the marketing organization at Gilead Oncology. This role engages with thought leaders in both academic and community oncology settings to generate insights aligned with brand needs, track sentiment, and build brand advocacy in support of breast cancer portfolio initiatives.
Responsibilities
- Insight generation aligned with brand needs
- Sentiment tracking and shaping based on strategic pillars and success factors
- Strategic partnership with field teams to develop market analyses and build brand advocacy
- Collaborate with HQ marketing, medical affairs, and cross-functional field teams
- Customer profiling and maintenance of an annual living profile document for strategic academic and community customers
- Identify and engage academic Opinion Leaders for insight generation, advocacy development, and sentiment tracking
- Engage community influencers in key breast cancer accounts to understand market ecosystems and build advocacy
- Provide actionable insights to cross-functional partners
- Assist HQ marketing with market sentiment, treatment drivers/barriers, and insights for strategic launch planning
- Collaborate with HQ marketing during annual brand planning
- Lead OL/customer engagement planning at Tier 1 and Tier 2 congresses
- Advise on consultant selection for advisory boards and strategic projects
- Track and manage speaker bureau impact
- Lead and manage third-party program vendors
- Demonstrate cross-functional leadership and collaborate with global and US medical strategy colleagues
- Manage and track budget
Qualifications
- Basic Qualifications:
- Bachelor's Degree and Twelve Years’ Experience OR
- Master's Degree and Ten Years’ Experience OR
- PhD and Eight Years’ Experience
- Ability to travel as required, including regular travel within the assigned area
- Compliance with onsite visitation requirements for healthcare practitioners as applicable
- Ability to perform essential duties satisfactorily; reasonable accommodation available
- A valid driver’s license required
Preferred Qualifications
- People leadership experience
- Minimum 5 years of oncology experience
- Minimum 3 years’ pharmaceutical marketing experience
- Oncology launch experience
- Knowledge and experience in the breast cancer market
- Strong interpersonal and communication skills
- Strategic thinking and execution capabilities
- Experience leading cross-functional teams
- Proven ability to manage multiple projects and priorities
- Willingness to travel up to 50%, including overnights and some evenings/weekends
Education
Additional Requirements
- None beyond those listed in Basic/Preferred qualifications