Role Summary
The Director, Thought Leader Engagement (TLE) West role is part of the marketing organization at Gilead Oncology. This role engages with thought leaders in both academic and community oncology settings to generate insight, track sentiment, and build brand advocacy in support of breast cancer portfolio initiatives.
Responsibilities
- Customer Profiling: Develop and maintain a living document (refreshed annually) that profiles strategic academic and community customers.
- Engagement with Academic Opinion Leaders (OLs): Identify and engage academic OLs for insight generation, advocacy development, and sentiment tracking.
- Community Influencer Engagement: Work with influential breast cancer treaters in key community accounts to understand market ecosystems and build advocacy through long-term relationship building, feedback synthesis from engagements, and strategic collaborations.
- Insight Sharing: Provide actionable insights to cross-functional field partners, HQ marketing, and medical affairs.
- Pre-Launch Support: Assist HQ marketing in understanding market sentiment, treatment drivers/barriers, and generating insights for strategic launch planning.
- Annual Brand Planning: Collaborate with HQ marketing during brand planning.
- Congress Strategy: Lead OL/customer engagement planning at Tier 1 and Tier 2 congresses with marketing, executive leadership, and cross-functional partners.
- Consultant Selection: Advise on consultant selection for advisory boards, 1:1 consulting, and strategic projects.
- Speaker Bureau Oversight: Track and manage speaker bureau impact per business conduct manual.
- Vendor Management: Lead and manage third-party program vendors to ensure alignment with organizational objectives.
- Cross-Functional Leadership: Lead within cross-functional teams through proactive communication and collaboration.
- Headquarters Collaboration: Collaborate with global and US medical strategy colleagues and OLP for customer engagement planning.
- Budget Management: Effectively manage and track budget.
Qualifications
- Basic Qualifications:
- Bachelor's Degree and Twelve Years’ Experience OR
- Master's Degree and Ten Years’ Experience OR
- PhD and Eight Years’ Experience
- Travel and Compliance:
- Ability to travel as reasonably required, including regular travel within the assigned area.
- Onsite visitation requirements for healthcare practitioners within the assigned area, if applicable.
- Ability to perform essential duties; reasonable accommodations may be made.
- A valid driver’s license is required.
Preferred Qualifications
- People leadership experience
- Minimum 5 years of oncology experience
- Minimum 3 years’ pharmaceutical marketing experience
- Oncology launch experience
- Knowledge and experience in the breast cancer market
- Strong interpersonal and communication skills
- Strategic thinking and execution capabilities
- Experience leading cross-functional teams
- Proven ability to manage multiple projects and priorities
- Willingness to travel up to 50%, including overnights, some evening/weekend programs, based on business needs
Education
- Not specified beyond the Basic Qualifications section.
Additional Requirements
- This position covers the West including travel to MT, CO, WY, ID, UT, AZ, NV, CA, HI, OR, WA, AK with some overnight travel.