Director, Talzenna Consumer Lead

Role: Lead consumer marketing for Pfizer's Talzenna prostate cancer product, overseeing strategy, omnichannel campaigns, and patient engagement initiatives. Responsibilities: develop and execute the Talzenna consumer marketing plan across key pillars (Test, Treat, Maintain), manage media strategies, oversee performance metrics, and lead patient ambassador programs. Serve as the Breast Cancer indication lead, updating HCP and patient resources accordingly. Collaborate with cross-functional teams, agencies, and advocacy groups to enhance patient education and support programs. Requirements: Bachelor's degree with 8+ years in pharma marketing or MBA with 7+ years, including experience in consumer/patient marketing, preferably in oncology. Demonstrated success in developing complex marketing campaigns, strategic thinking, and leadership qualities are essential. Preferred qualifications include 6+ years overall marketing experience, advanced degrees, and oncology familiarity. High-Value: Focus on prostate cancer, including mCRPC, with recent launch in TALAPRO-2, and upcoming indications. Role involves managing omnichannel campaigns, patient engagement, and strategic planning. Work setup: Hybrid, 2-3 days/week on-site; US-based role with no relocation package. Salary range: $162,900–$271,500, with bonus and long-term incentives.