Director, Talzenna Consumer Lead

Role: Talzenna Consumer Marketing Lead at Pfizer Oncology, responsible for developing and executing patient-centric marketing strategies for Talzenna in prostate cancer. Objectives include driving brand growth through omnichannel campaigns, patient education, and ambassador programs, while managing key performance metrics and stakeholder collaborations. Responsibilities encompass overseeing the consumer marketing mix, refining messaging, managing agency partnerships, and supporting indication updates. Qualifications include a bachelor’s degree with 8+ years in pharma marketing, or an MBA with 7+ years, with experience in consumer/patient marketing, ideally in oncology. Skills required are strategic planning, cross-functional collaboration, strong communication, and analytical capabilities, with a preference for experience in digital/AI tools and oncology. The role involves managing multi-channel campaigns, patient advocacy engagement, and working with healthcare professionals, with a focus on prostate cancer and related therapies like XTANDI, ORGOVYX, and Talzenna. It is a hybrid position based in the US, requiring 2-3 days onsite weekly, with no relocation assistance. The candidate must be authorized to work in the US; international sponsorship is unavailable.