Director, Talzenna Consumer Lead

Role: Consumer Marketing Lead for Talzenna within Pfizer Oncology, focusing on prostate cancer (mCRPC) and breast cancer indications. Objectives include developing and executing comprehensive patient marketing strategies, overseeing omnichannel campaigns, and fostering patient engagement. Responsibilities encompass leading brand positioning, messaging evolution, media planning, and managing patient ambassador programs; collaborating with cross-functional teams such as HCP marketing and advocacy; and updating assets for breast cancer indications. Requirements: Bachelor's degree with 8+ years of pharmaceutical marketing experience or MBA/Masters with 7+ years; proven success in complex marketing initiatives; strong strategic, analytical, and leadership skills; proficiency in digital and AI-based marketing tools; excellent communication and stakeholder management. Preferred: 6+ years in commercial/marketing roles with U.S. patient/pharma marketing experience; oncology background advantageous; advanced degree preferred. HighValue: Oncology (prostate and breast cancers), mCRPC, metastatic, lifecycle management, omnichannel engagement, patient advocacy, and digital innovation. WorkSetup: hybrid (2/3 days onsite), based in the US; no relocation support. The role offers a competitive salary range and performance-based incentives.