Director, Strategic Marketing Aesthetic Medical Device (Orange, Co. CA)
Bausch Health Companies Inc.
3 months ago
Remote friendly (Irvine, CA)
United States
Marketing
Key Responsibilities:
- Own the direction, brand strategy, and messaging frameworks to convey product value and maintain differentiation across existing and new segments
- Develop visual identity and brand strategy for new products in development and line extensions; partner with Product Management, Global Professional Affairs and HCP Education Strategy, cross-functional partners, and Regional Marketing teams
- Partner with local/regional marketing teams to align and adapt global messaging for global adoption
- Collaborate with Medical Affairs, Clinical Development (as needed), Legal, Regulatory, and Regional marketing teams to ensure scientific rigor, compliance, and seamless commercialization
- Develop long-term and new product brand strategies, including market landscape analysis, competitive positioning, and defining value proposition and messaging
- Drive launch readiness for new product introductions and regional expansions (lead launch readiness reviews, support regional launch plan development, ensure alignment to global/product/brand objectives)
- Implement project management governance to ensure marketing initiative efficiency, alignment to global brand guidelines, and commercialization readiness
- Oversee creation of high-quality marketing materials supported by robust scientific messaging
- Create and execute digital marketing strategies (as needed/in conjunction with regional marketing teams)
- Direct and develop global HCP campaign development and deployment
- Collaborate with external agencies and manage budgets effectively and compliantly
Required Skills / Qualifications:
- Minimum 10 years of relevant marketing experience in MedTech and Pharma; demonstrated experience executing the responsibilities (Medical Aesthetics marketing of Injectables, Energy Based Devices, or plastic surgery products preferred; Pharmaceutical and Energy Based products preferred)
- Bachelor’s degree in related field
- Experience in product development marketing and launching products in multiple global markets
- Demonstrated success in product development and downstream marketing, brand management, and customer-facing roles
- Strong analytics, strategic thinking, and project management skills
- Outstanding interpersonal skills (verbal/written) and ability to communicate clearly to diverse internal/external audiences
- Demonstrated commercialization track record launching new products across global markets and implementing launch strategies that drive adoption and financial growth
Benefits:
- Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with company matching, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses, employee discounts
- Own the direction, brand strategy, and messaging frameworks to convey product value and maintain differentiation across existing and new segments
- Develop visual identity and brand strategy for new products in development and line extensions; partner with Product Management, Global Professional Affairs and HCP Education Strategy, cross-functional partners, and Regional Marketing teams
- Partner with local/regional marketing teams to align and adapt global messaging for global adoption
- Collaborate with Medical Affairs, Clinical Development (as needed), Legal, Regulatory, and Regional marketing teams to ensure scientific rigor, compliance, and seamless commercialization
- Develop long-term and new product brand strategies, including market landscape analysis, competitive positioning, and defining value proposition and messaging
- Drive launch readiness for new product introductions and regional expansions (lead launch readiness reviews, support regional launch plan development, ensure alignment to global/product/brand objectives)
- Implement project management governance to ensure marketing initiative efficiency, alignment to global brand guidelines, and commercialization readiness
- Oversee creation of high-quality marketing materials supported by robust scientific messaging
- Create and execute digital marketing strategies (as needed/in conjunction with regional marketing teams)
- Direct and develop global HCP campaign development and deployment
- Collaborate with external agencies and manage budgets effectively and compliantly
Required Skills / Qualifications:
- Minimum 10 years of relevant marketing experience in MedTech and Pharma; demonstrated experience executing the responsibilities (Medical Aesthetics marketing of Injectables, Energy Based Devices, or plastic surgery products preferred; Pharmaceutical and Energy Based products preferred)
- Bachelor’s degree in related field
- Experience in product development marketing and launching products in multiple global markets
- Demonstrated success in product development and downstream marketing, brand management, and customer-facing roles
- Strong analytics, strategic thinking, and project management skills
- Outstanding interpersonal skills (verbal/written) and ability to communicate clearly to diverse internal/external audiences
- Demonstrated commercialization track record launching new products across global markets and implementing launch strategies that drive adoption and financial growth
Benefits:
- Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with company matching, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses, employee discounts