Director, Strategic Marketing Aesthetic Medical Device (Orange, Co. CA)

Role Summary

Director, Strategic Marketing Aesthetic Medical Device. This role leads defined HCP and portfolio marketing responsibilities, toolkits, campaigns, and enablement programs to commercialize products in development and maintain strong brand equity. The role collaborates with GSM Product Management, GSM Professional Affairs and Education, Regional Marketing, and Product Development to conduct market analysis, define value propositions, and align with internal and external partners. Location: Irvine, California; remote position; no relocation.

Responsibilities

• Own the direction, brand strategy, and messaging frameworks for Solta’s brands to convey the value of the products, maintain differentiation, in both existing and new segments
• Develop the visual identity and brand strategy for new products in development and line extensions to ensure alignment to overall brand and product strategy, working in conjunction with Product Management, Global Professional Affairs and HCP Education Strategy, Cross Functional partners, and Regional Marketing teams
• Partner with local and regional marketing teams to align and adapt global messaging to ensure global adoption
• Work closely with Medical Affairs, Clinical Development (as needed), Legal, Regulatory, and Regional marketing teams to ensure scientific rigor, compliance, and seamless commercialization
• Develop long-term and new product brand strategies, including market landscape analysis, competitive positioning, and defining value proposition and messaging
• Drive launch readiness process for new product introductions and regional expansions, leading and planning launch readiness reviews, acting as a thought partner or driver of regional launch plan development, and ensure launch plans are aligned to global product, brand, and regional business objectives
• Implement project management governance to ensure efficiency and excellence in marketing initiatives, global brand strategy, alignment to global brand guidelines, and commercialization readiness for new products, line extensions, and other new product introduction activities that drive revenue and growth
• Oversee the creation of high-quality marketing materials, ensuring all messaging is supported by robust scientific messaging
• Create and execute digital marketing strategies on an as needed basis or in conjunction with regional marketing teams
• Direct and develop global HCP campaign development and deployment
• Collaborate with external agencies and manage budgets effectively and compliantly

Qualifications

• Required: Minimum 10 years of relevant marketing experience in MedTech and Pharma, with demonstrated experience executing the defined responsibilities. Preferred: Medical Aesthetics marketing of Injectables, Energy Based Devices, or plastic surgery products; Pharmaceutical products and Energy Based products.
• Required: Experience in product development marketing and launching products in multiple global markets
• Required: Demonstrated success in both product development marketing and downstream marketing, brand management, and customer-facing roles
• Required: Strong analytics, strategic thinking, and project management skills
• Required: Outstanding interpersonal skills, both verbal and written, with a track record of communicating ideas clearly to diverse internal and external audiences
• Required: Demonstrated commercialization track record in launching new products across global markets, developing and implementing effective launch strategies which drive product adoption and financial growth

Education

• Bachelor's Degree in a related field

Skills

• Analytical and strategic thinking to define value propositions and market positioning
• Project management and cross-functional collaboration with Product Management, Medical Affairs, Regulatory, and Regional teams
• Excellent written and verbal communication and ability to convey complex scientific concepts clearly
• Experience managing external agencies and budgets in a compliant manner