Director, Social Engagement

Role: Lead Pfizer’s social engagement strategy and team within Product Communications, overseeing organic social media efforts across branded and unbranded platforms. Objectives: amplify product and health narratives, foster audience connections, protect brand reputation, and align with enterprise standards. Responsibilities: develop and execute social engagement strategies, manage community response and safety protocols, oversee content operations and platform-specific storytelling, define measurement frameworks, and lead cross-functional stakeholder collaboration. Lead and develop a team of social media experts, coordinate agency/vendor relationships, and ensure content compliance with legal and regulatory review processes. Qualifications: 8+ years in social media, community management, or communications, with experience leading large-scale programs and teams; healthcare experience preferred. Skills include enterprise social tools (e.g., Sprinklr), social listening, analytics, content lifecycle management, and regulatory compliance. High-Value: healthcare industry, social media leadership, regulatory content review, platform-native storytelling (IG, TikTok, X, Facebook, LinkedIn). Work setup: hybrid in New York or other US Pfizer offices; travel up to 10% within the US.