Director, Social Engagement

Role: Lead and oversee Pfizer’s organic social engagement strategy within the Product Communications & Social Engagement team, ensuring alignment with business objectives and enterprise standards. Responsibilities: develop and execute social media programs across Pfizer-branded and unbranded platforms, manage community engagement, establish governance and safety protocols, oversee content operations, and measure program performance through KPIs. Collaborate with cross-functional partners including Medical, Legal, Regulatory, and Marketing, while leading a team of social media experts, setting priorities, coaching, and managing agency/vendor relationships. Qualifications: 8+ years in social media, community management, or communications, with healthcare experience preferred; proven expertise in social strategy, platform-native content creation, and analytics tools (e.g., Sprinklr); strong stakeholder management, regulatory understanding, and leadership skills. High-Value: Focus on health-related narratives, social platforms (Instagram, TikTok, X, Facebook, LinkedIn), and enterprise social governance; experience with medical/legal/regulatory review processes; experience leading large-scale social programs in the biopharma or healthcare sector. Work setup: Hybrid in New York or other US offices, travel up to 10%, with physical presence required.