Director, Social Engagement

Role: Lead Pfizer’s social engagement strategy within Product Communications, overseeing execution across branded and unbranded platforms. Responsibilities: develop and implement social media strategies, manage community engagement, oversee content operations, ensure governance and compliance, measure performance, and lead cross-functional teams and agency partners. Qualifications: 8+ years in social media, communications, or related fields, with healthcare experience preferred; proven success in strategy, community management, and analytics; strong stakeholder management skills; knowledge of medical/legal/regulatory review processes; experience with enterprise social tools like Sprinklr. High-Value: focus on organic social storytelling across platforms (Instagram, TikTok, X, Facebook, LinkedIn); experience managing large-scale, regulated healthcare social programs; leadership in cross-functional collaborations within a highly matrixed organization. WorkSetup: hybrid in New York or other US locations; travel up to 10% within the US.