Director, Retail Marketing

Role Summary

Director, Retail Marketing—Lead the development and execution of retail channel marketing strategies to optimize GSK’s vaccine portfolio performance, focusing on retail decision makers and field/store level customers. Bridge marketing and sales to deliver on retail vision and drive vaccine availability and pull-through.

Responsibilities

• Develop and execute retail marketing strategies to drive business growth
• Build understanding of needs in collaboration with Retail Account Directors and Retail Channel Managers for retail customers and stakeholders
• Own retailer performance tracking and narrative, identifying successes and opportunities
• Build processes with Innovative Solutions to bridge retail performance and systems sales
• Define and create content for utilization at account and field level engagements
• Integrate narratives to guide retail interactions and drive engagement
• Collaborate with cross-functional teams to align marketing strategies

Qualifications

• Required: Bachelor’s degree
• Required: 8+ years of marketing experience, pharmacy product development or pharmacy operations experience
• Required: 3+ years of people leadership
• Required: Proven ability to develop and execute marketing strategies in complex environments
• Required: Strong communication and influencing skills
• Preferred: MBA or Pharm.D
• Preferred: 4+ years of retail marketing, retail product development, retail operations, or retail field leadership experience
• Preferred: Knowledge of vaccines, US market dynamics, and retail dynamics
• Preferred: Brand management experience within vaccines
• Preferred: Demonstrated analytical skills and ability to apply data to decision making

Skills

• Retail Marketing Strategy & Execution
• Customer-Centric Commercial Leadership
• Cross-Functional Integration
• Performance Insight & Optimization