Director, Rare Disease Product Marketing & Sales Enablement

Role: Director of Product Marketing & Sales Enablement for Natera's rare disease genomics division, focusing on positioning, messaging, and customer adoption strategies. Responsibilities: develop product positioning and content, support launches, enable field sales through training and tools, optimize customer journey from initial contact to routine ordering, and collaborate on market access strategies. Drive commercial insights via segmentation, targeting, and KPIs; serve as the primary interface with sales and cross-functional teams; and manage budgets, vendors, and team growth efforts. Requirements: Bachelor's in Life Sciences, Business, or Marketing; 8+ years in diagnostics, genomics, or life sciences with experience in product marketing, sales enablement, or related areas; successful track record with complex diagnostics or specialty markets; strong understanding of genomics and rare disease, and experience partnering with sales teams. Preferred: advanced degrees (MBA, MPH), prior leadership experience, and familiarity with reimbursement and payer dynamics. HighValue: rare disease diagnostics, genomics, product launch, customer adoption, field enablement, market access, cross-functional leadership. WorkSetup: Remote USA, with a compensation range of $186,600–$233,300 USD.