Director, Patient Marketing- Hematology

Role Summary

The Director of Patient Marketing is responsible for strategic & tactical leadership of the consumer channel leading to impactful contribution to the performance aligned to strategic imperatives. This role will also involve planning for the next anticipated indication in Myelofibrosis.

Responsibilities

• Lead patient channel strategy and plan development - considering business objectives, patient journey, patient/HCP dynamics, clinical trial data and market dynamics.
• Lead development of core messaging and highly impactful patient/caregiver promotional materials;
• Lead development of media plans (mass media, digital, targeted), working closely with media Agency and media hub.
• Lead budget prioritization across patient channel.
• Ensure successful and timely execution of plans and tactics
• Robust measurement, evaluation, and optimization plans and tactics.
• Strong budget management
• Presenting /preparing for business/ performance updates and acceleration projects to executive leadership.
• Partner with engagement team to develop channel plans and pull through
• Ensure strong alignment and integration with HCP marketing strategy and plans
• Lead planning with market research and business analytics teams to drive timely analysis and competitive assessments to apply to strategy and budget prioritization and decision making.
• Conduct and ensure all aspects of business in compliance with BMS's values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Qualifications

• BA degree or equivalent is required, MBA is preferred
• Minimum 8 years of relevant patient marketing brand management experience or equivalent (Rare disease experience helpful, but not required)
• Experience managing, executing, and evaluating media (including mass media, digital, and targeted channels).
• Experience leading multi-functional teams to accomplish specific objectives and goals
• Experience in managing external resources and partners, including advertising agencies
• Demonstrated experience using primary and secondary market research to identify insights to inform strategy, messaging, and creative development
• US marketing experience