Director, Patient Marketing

Role Summary

Director of Patient Marketing will lead all patient-facing marketing activities for Invivyd's commercial and pipeline products. This role reports to the Head of Marketing and is responsible for the development and execution of the patient marketing strategy and drive brand initiatives such as patient brand positioning and messaging, segmentation and targeting, promotional, educational and all other brand-related activities. The role will collaborate closely with HCP marketing, Digital Marketing, Patient Services, Business Insights and other teams to drive results. Location: New Haven, CT (Northeast preferred). The role is hybrid with a mix of onsite (New Haven, CT) and remote working.

Responsibilities

• Develop a comprehensive patient engagement strategy and plan, in collaboration with market access, patient services, commercial operations and insights and analytics.
• Leverage patient insights to create supportive and empowering engagement tactics that resonate with patients' unique needs.
• Where appropriate, coordinate the efforts with patient advocacy, medical affairs, field medical personnel
• Own the development of key patient-facing tactics, including an omnichannel branded DTC approach (i.e. brand.com, social media, CTV, patient CRM strategy)
• Drive market research to define adoption drivers and barriers; patient value proposition and messaging, and patient education and training strategy
• Manage agency partners and vendors on market research efforts, creation of marketing materials, materials reviews and budget adherence
• Drive development and approval of all marketing materials through the medical, regulatory, legal review process and integrate feedback accordingly to ensure compliant execution
• Interact with the patient community and other relevant stakeholders such as advocacy organizations in collaborations with Medical Affairs
• Design and deploy a strategic content plan and channel mix to maximize reach and engagement with patients.
• Manage timelines, budgets, and resources to commercial and corporate objectives

Qualifications

• Requires a BS degree (MBA or advanced degree preferred) with 10 plus years of experience in a pharmaceutical brand marketing role; with minimum of 5 years’ experience in patient/consumer marketing role
• Experience developing and successfully executing omnichannel branded DTC campaigns (including a CTV or linear TV component)
• Experience launching Patient Ambassador Programs with Live and Virtual Patient Programs
• Experience in optimizing and leveraging patient CRM’s to drive patient engagement
• Strong commitment to compliance and ethical standards

Additional Requirements

• Travel up to 30%
• Ability to accommodate hybrid schedule with a mix of both onsite (New Haven, CT) and remote working