Director, Patient Marketing

Role: Director of Patient Marketing responsible for developing and executing a multi-channel patient media strategy to educate and engage patients throughout their journey. Responsibilities include leading campaign design, optimizing branded/unbranded communications, leveraging patient insights and data analytics, and collaborating with cross-functional teams such as franchise marketing, healthcare providers, medical, legal, and regulatory. The role involves managing agency partners, building business cases for investment, and measuring campaign effectiveness. Requirements: BS in marketing or related field, 10+ years in pharmaceutical/biotech marketing, with proven experience in multi-channel media planning, digital content, and patient engagement strategies. Experience in fast-paced environments, strong analytical and storytelling skills, and managing external partners are essential. Preferred qualifications include experience in patient-centric marketing within the biopharma industry. High-Value: hybrid role based in Bridgewater, NJ, with occasional domestic travel (~15%). The position emphasizes a patient-first approach, strategic and executional marketing expertise, and cross-functional collaboration to drive brand growth and patient outcomes.