Director, Patient Marketing
Mineralys Therapeutics, Inc.
3 days ago
Remote
United States
Marketing
Key Responsibilities
Strategy & Insights
- Own the patient and caregiver journey across education, identification, treatment consideration, onboarding, access, initiation, adherence, and persistence.
- Partner with market research to design/interprete patient and caregiver research, social listening, and advocacy input; translate into strategic recommendations and messaging/program priorities.
- Align patient strategy with HCP, Market Access, Patient Services, and advocacy plans; drive outcomes for identification, conversion, persistence, and PSP enrollment.
- Lead unbranded disease education/condition awareness pre-launch (uncontrolled/resistant hypertension; role of aldosterone).
- Partner with HCP Marketing on intersecting patient/HCP moments (congresses, advocacy events, co-developed content).
Campaigns, Content & Support
- Lead branded/unbranded patient campaigns end to end (brief through execution) across print, digital, social, video, webinar, and educational formats; oversee content development with AOR, media, production, and Omnichannel/Digital Marketing.
- Connect patient activation tactics to overall campaign architecture.
- Partner with Patient Services and Market Access on PSP design and patient support experience (enrollment, hub interactions, copay, education, adherence touchpoints).
- Manage patient-facing materials via Veeva PromoMats and PRC process.
Advocacy, Ambassador & Influencer Programs
- Develop and lead advocacy/ambassador/influencer/community engagement strategies (objectives, audiences, guardrails, compliance, performance measures).
- Lead ambassador programming (identification, onboarding, training, content, logistics, webinars, peer mentor programs, patient storytelling).
- Build authentic, compliant relationships; incorporate patient/caregiver perspectives.
- Define social’s role in patient marketing with cross-functional teams (PR, Medical, Legal, Regulatory, Compliance).
Agency Leadership & Budget Management
- Lead AOR and agency partners; define scopes, deliverables, cadences, and quality expectations.
- Partner with Analytics/Omnichannel & Digital Marketing on success measures (e.g., NBRx, TRx, persistence, PSP enrollment) and apply test-and-learn.
Skills and Attributes
- Translate insight into behavior-changing patient programs/campaigns.
- Strategic, analytical, results-oriented; scientific fluency in a clinical category.
- DTC and ROI analysis across DTC channels.
- Lead agencies and manage budgets; ensure pull-through on tight launch timelines.
- Compliant patient engagement knowledge (privacy, consent, AE reporting, fair balance, PRC via Veeva PromoMats).
- Strong communicator and storyteller; cross-functional partnership skills.
Qualifications
- Bachelor’s degree required; MBA/advanced degree preferred.
- 8+ years pharma/biotech with significant patient marketing strategy/execution responsibility.
- Launch experience strongly preferred.
- Experience leading AOR/specialty agencies across creative, research, advocacy, and social/influencer programs.
- Cardiovascular or chronic disease experience preferred.
Travel
- Up to 20%, occasionally international.
US Salary Range: $200,000 - $220,000
Strategy & Insights
- Own the patient and caregiver journey across education, identification, treatment consideration, onboarding, access, initiation, adherence, and persistence.
- Partner with market research to design/interprete patient and caregiver research, social listening, and advocacy input; translate into strategic recommendations and messaging/program priorities.
- Align patient strategy with HCP, Market Access, Patient Services, and advocacy plans; drive outcomes for identification, conversion, persistence, and PSP enrollment.
- Lead unbranded disease education/condition awareness pre-launch (uncontrolled/resistant hypertension; role of aldosterone).
- Partner with HCP Marketing on intersecting patient/HCP moments (congresses, advocacy events, co-developed content).
Campaigns, Content & Support
- Lead branded/unbranded patient campaigns end to end (brief through execution) across print, digital, social, video, webinar, and educational formats; oversee content development with AOR, media, production, and Omnichannel/Digital Marketing.
- Connect patient activation tactics to overall campaign architecture.
- Partner with Patient Services and Market Access on PSP design and patient support experience (enrollment, hub interactions, copay, education, adherence touchpoints).
- Manage patient-facing materials via Veeva PromoMats and PRC process.
Advocacy, Ambassador & Influencer Programs
- Develop and lead advocacy/ambassador/influencer/community engagement strategies (objectives, audiences, guardrails, compliance, performance measures).
- Lead ambassador programming (identification, onboarding, training, content, logistics, webinars, peer mentor programs, patient storytelling).
- Build authentic, compliant relationships; incorporate patient/caregiver perspectives.
- Define social’s role in patient marketing with cross-functional teams (PR, Medical, Legal, Regulatory, Compliance).
Agency Leadership & Budget Management
- Lead AOR and agency partners; define scopes, deliverables, cadences, and quality expectations.
- Partner with Analytics/Omnichannel & Digital Marketing on success measures (e.g., NBRx, TRx, persistence, PSP enrollment) and apply test-and-learn.
Skills and Attributes
- Translate insight into behavior-changing patient programs/campaigns.
- Strategic, analytical, results-oriented; scientific fluency in a clinical category.
- DTC and ROI analysis across DTC channels.
- Lead agencies and manage budgets; ensure pull-through on tight launch timelines.
- Compliant patient engagement knowledge (privacy, consent, AE reporting, fair balance, PRC via Veeva PromoMats).
- Strong communicator and storyteller; cross-functional partnership skills.
Qualifications
- Bachelor’s degree required; MBA/advanced degree preferred.
- 8+ years pharma/biotech with significant patient marketing strategy/execution responsibility.
- Launch experience strongly preferred.
- Experience leading AOR/specialty agencies across creative, research, advocacy, and social/influencer programs.
- Cardiovascular or chronic disease experience preferred.
Travel
- Up to 20%, occasionally international.
US Salary Range: $200,000 - $220,000