Director, Patient Marketing

Role Summary

The Director, Patient Marketing will craft and implement strategies and tactics tailored to the rare disease community, overseeing initiatives from near-term execution to mid-to-long-term brand development, including educational initiatives and engagement with patients and healthcare professionals while ensuring compliance.

Responsibilities

• Develop comprehensive patient-centric strategies across multiple disease states, understanding the patient journey, identifying unmet needs, and executing programs to meet those needs.
• Lead patient ambassador programs, including ambassador relationships, events, and community outreach strategy and execution.
• Design and implement patient engagement initiatives, including patient advocacy partnerships, advisory boards, publications, websites, social media, email, video/webcasts, webpages, and events.
• Manage patient educational conference promotional opportunities.
• Develop onboarding materials for patients.
• Develop patient education websites and marketing materials for patients.
• Develop omni-channel strategy for patients.
• Partner with an agency for media strategy and manage agency for patient-related materials.
• Ensure compliance with regulations related to promotion, advertising, off-label use, pricing, reimbursement, data privacy, patient safety, and other aspects of pharmaceutical marketing.

Qualifications

• Required: Bachelor’s degree in Business Administration, Marketing, or related field; Master’s degree preferred.
• Required: At least 15 years of experience in marketing or sales within the biopharma industry.
• Required: Proven track record of launching and commercializing pharmaceutical products.
• Preferred: Experience with rare disease or oncology therapies.
• Required: Demonstrated ability to lead cross-functional teams and influence senior leaders.
• Required: Excellent verbal and written communication skills.
• Required: Experience in managing marketing assets and budgets.
• Required: Ability to exercise judgment and determine appropriate action within knowledge level.
• Preferred: Understanding of FDA regulations and drug approval process.

Skills

• Strategic planning and program management
• Stakeholder relationship management
• Content development and omni-channel marketing
• Regulatory compliance in pharmaceutical marketing
• Budgeting and asset management
• Cross-functional leadership

Education

• Bachelor’s degree in Business Administration, Marketing, or related field; Master’s degree preferred.

Additional Requirements

• Travel up to 25% of time.
• Physical demands as described; standard office environment with potential lifting up to 25 lbs.