Director, Patient Experience Insights & Analytics

Role Summary

Director, Patient Experience Insights & Analytics (Ophthalmology) overseeing all patient-related Customer Insights activities for Regeneron’s ophthalmology business. Partners with Ophthalmology Commercial Business Unit stakeholders to inform business decisions and develop patient-focused programs. Supports development of DTC assets and market research plans and budgets; utilizes diverse market research methodologies to inform strategy and brand planning.

Responsibilities

• Lead qualitative and quantitative research plans and projects informing U.S. patient-focused initiatives for the Ophthalmology CBU, including surveys, focus groups, interviews, and ethnographic studies
• Develop innovative Customer Insights plans aligned with strategic imperatives for the Ophthalmology CBU; translate insights gaps into key business questions and determine optimal research approaches
• Proactively recommend studies to inform critical brand decisions and address opportunities and challenges
• Develop and maintain partnerships with Ophthalmology CBU and CSI&A stakeholders; balance rigor, timelines, and influence
• Manage patient-focused market research suppliers to design, scope, execute, and analyze research results and derive business implications
• Collaborate with Ophthalmology CBU and CSI&A colleagues to influence patient-focused data capabilities and stay informed on market landscape and competition
• Work with Advanced Analytics to measure brand performance via secondary data sources and address leadership questions
• Partner with cross-functional teams to elevate the patient journey in decision-making and embed patient perspectives in go-to-market plans
• Collaborate with Market Access and Marketing to analyze CRM data for patient behavior/preferences and identify opportunities for personalized communication; ensure CRM tools/processes align with patient-centric goals
• Execute patient primary research designs and analyses; develop customized innovative research solutions for complex business issues
• Oversee design and execution of all patient-focused primary research, including DTC campaign testing
• Ensure primary market research complies with internal policies and best practices with preferred vendors
• Recommend evidence-driven, business-building ideas while leveraging patient and market insights
• Support CRM strategy development to enhance patient engagement and retention
• Establish, manage, and share outcomes from plans measuring performance; analyze DTC campaign metrics to optimize outreach
• Synthesize insights from various sources to inform strategic decisions; present findings to teams and senior management
• Integrate data into actionable insights identifying opportunities and patient needs
• Create compelling presentations to communicate complex insights clearly

Qualifications

• BA/BS required
• 12+ years of pharmaceutical/biotech commercial experience (or 10+ years with MBA/MS) in roles of increasing accountability; experience with patient-focused primary market research and biologic medicines; ophthalmology experience preferred
• 12+ years (or 10+ with MBA/MS) in pharmaceutical/biotech Commercial roles with increasing responsibilities
• Proven success in using market research to inform important business decisions
• Experience in survey design, data analysis (including secondary data), supplier management, presenting results, and recommending actions
• Experience in cross-functional communication and consensus building
• Strong technical understanding of marketing research methodologies and tools
• Strong understanding of data sources and nomenclature in product development
• Knowledge of legal/regulatory environment related to pharmaceutical/biotechnology commercialization
• Flexibility, leadership, influence, and emotional intelligence across stakeholders
• Experience managing multiple projects with tight deadlines in a fast-paced environment
• Strong analytical and strategic thinking skills
• Concise, impactful written and verbal communication
• Experience influencing and driving decision making
• Expertise in data visualization and storytelling of market research findings

Skills

• Market research design and execution
• Data analysis and interpretation
• CRM data analysis and customer insights
• Cross-functional collaboration
• Data visualization and storytelling

Education

• BA/BS required