Director, Patient Experience and Access Marketing

Role Summary

The Director, Patient Experience and Access Marketing serves as a strategic partner in advancing Madrigal’s patient experience and access marketing initiatives for Rezdiffra. Reporting to the Sr. Director, this role supports the development and execution of strategies designed to optimize the end-to-end patient journey, from access initiation through ongoing therapy support, in close partnership with Madrigal Patient Support (MPS).

Responsibilities

• Patient Journey Strategy & Optimization: Support the evolution and execution of patient experience and access marketing strategies that improve journey clarity, speed to therapy, and ongoing engagement.
• Integrated Engagement Across the Continuum: Partner with Brand and Omnichannel teams to advance coordinated engagement strategies that support a seamless experience across HCP, caregiver, and patient touchpoints; help ensure consistent, patient-centered messaging across digital, personal, and field channels; support performance measurement and optimization efforts to strengthen engagement and persistence.
• Access Education & Enablement: Collaborate with Market Access and Field teams to understand reimbursement dynamics and affordability challenges impacting the patient journey; support the development of educational tools and resources that increase awareness and appropriate utilization of MPS services.
• Cross-Functional Alignment: Serve as a key patient access and experience collaborator across Brand, Sales, Training, Market Access, Legal, Regulatory, and Compliance; contribute to integrated planning to ensure patient experience considerations are embedded within broader commercial initiatives.
• Operational & Asset Leadership: Oversee the development of patient access and experience materials, ensuring strategic alignment and compliance; guide materials through the promotional review process and partner with agencies to ensure high-quality, timely execution.
• Insights & Continuous Improvement: Leverage patient, HCP, and field insights to inform journey enhancements and communication refinements; support a culture of continuous improvement focused on elevating the patient experience and reducing barriers to care.

Qualifications

• 12-15 years of pharmaceutical experience with a minimum of 8 years of relevant experience in pharmaceutical marketing, patient access, or related roles, preferably within specialty care.
• Demonstrated experience supporting or working within a Patient Support Program (PSP).
• Experience contributing to integrated or omnichannel marketing initiatives is preferred; strong interest and aptitude for learning omnichannel strategy required.
• Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines.
• Excellent interpersonal and communication skills; able to work collaboratively across matrixed teams.
• Demonstrated ability to proactively partner cross-functionally and drive alignment across stakeholders.
• Robust knowledge of compliance principles and regulatory standards relevant to pharmaceutical marketing.
• Knowledge of the promotional regulatory review process and how to navigate it.
• Strong acumen of the payer landscape and understanding of how oral products are covered.
• Passion for improving patient access and support throughout the treatment journey.

Education

• Bachelor’s degree required (BA or BS); concentration in Marketing, Business, Life Sciences, or a related field preferred.

Additional Requirements

• Willingness to travel up to 30%.