Director, Opinion Leader Programming

Role Summary

The Director, Opinion Leader Programming (OLP) Breast will be responsible for proactively communicating and executing on marketing initiatives focused on HCP Peer to Peer education for TRODELVY in metastatic breast indications including (but not limited to) speaker programs, advisory boards, speaker training programs, and any special live or virtual programs. The successful candidate is the primary contact for all matters involving peer-to-peer education and management of vendors supporting this work.

Responsibilities

• Oversee the development of HCP speaker program content, training materials and live and virtual training programs in adherence with established compliance guidelines.
• Develop and implement comprehensive professional education marketing strategy aligned with company and brand goals across metastatic breast cancer indications.
• Ensure consistency and compliance with operation requirements for all Speaker Bureau nominations and other HCP engagements including contracting, documentation, and records retention.
• Lead development and execution of innovative HCP medical education that maximizes participant engagement and attendance in partnership with our Regional Marketing team.
• Manage logistics, speaker selection, training, and content delivery for educational events.
• Partner with the Home Office and Regional Marketing teams to co-develop strategy with our Gilead Breast Cancer Council, comprised of opinion leaders.
• Lead innovative initiatives on peer to peer and influence mapping.
• Support development of the annual breast advisory board plan ensuring alignment with HQ Marketing. Actively participate in content development as a member of the cross functional team.
• Liaise with the regional marketing team to maintain strategic plan for 3rd party programming including budget and KPI monitoring.
• Assist with the preparation of metrics reporting and provide insights on trends to Marketing & Sales on an ongoing and ad-hoc basis.
• Support the development and execution of HCP led field trainings in partnership with sales training and core brand team.

Qualifications

• Required: Interpersonal skills with the ability to interact with and present to KOLs.
• Required: Excellent strategic thinking skills with the ability to formulate, develop and execute strategy.
• Required: Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans.
• Required: Ability to understand and communicate clinical data and high-level science.

Education

• Bachelor's Degree and Twelve Years' Experience
• OR Masters' Degree and Ten Years' Experience
• OR Ph.D. and Eight Years' Experience

Skills

• Knowledge of the Breast marketplace and disease states
• Existing relationships with key Breast HCPs
• 2 years of pharmaceutical marketing experience
• 10 years of pharmaceutical experience
• Launch experience in Oncology
• MBA or other advanced degree