Director, Operations & Alliance Execution – Consumer Activation

Role Summary

Leads operational execution and alliance management for the Consumer Activation concept, which aims to drive mass-scale consumer engagement around heart health through a “gamified” ecosystem (e.g., interactive heart score, social community, rewards, AI Health Coach, and easy access to screening and therapy).

Responsibilities

• Lead market research, partner mapping, and consumer insights initiatives to inform activation strategies.
• Lead exploratory conversations as well as assessment of strategic fit with consumer tech, wearable platform providers and other potential partners.
• Oversee design and launch of heart score and consumer-facing digital platforms and engagement campaigns in close collaboration with partners and internal cross-functional team across RDC continuum.
• Spearhead progress towards MoUs and partnering agreements; manage external partnerships and ensure continued strategic alignment.
• Coordinate cross-functional teams (marketing, medical, tech, analytics) to ensure seamless execution.
• Track and report on KPIs related to consumer awareness, activation, and engagement.
• Ensure compliance with regulatory and privacy requirements for consumer data.
• Represent the initiative in external forums, conferences, and partnership meetings.

Qualifications

• Required: 8+ years in pharmaceutical, biotech, consumer healthcare, or healthcare consulting industry.
• Required: 8+ years in commercial strategy, alliance management or marketing roles within or outside the healthcare industry.
• Required: Experience with performance tracking, KPIs and analytics.
• Required: Entrepreneurial mindset with operational experience and high technology acumen.
• Required: Technology, consumer experience and/or product design experience.
• Required: Ability to lead and inspire cross-functional teams, manage complex projects, and drive consensus among diverse stakeholders.
• Preferred: Consumer healthcare experience.

Education

• Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred.