Director, Oncology Account Marketing

Role Summary

Director of Oncology Account Marketing leads account insights, strategy, and end-to-end execution for select assets within Pfizer’s oncology portfolio. Reporting to the Team Lead, Oncology Account Marketing, the role analyzes account-specific business trends and develops approaches to reduce barriers at the account level and improve quality of care in the US. It also supports cross-portfolio initiatives impacting organized provider customers (community, academics, IDNs, etc.).

Responsibilities

• Lead franchise- and brand level account insights generation and synthesis to uncover key opportunities and barriers to product uptake and quality cancer care
• Develop franchise- and brand aligned account strategy and segmentation/targeting spanning key accounts (community oncology, IDN, Academic), national provider aggregators, GPOs and provider pathways
• Develop and prioritize key initiatives to create a clear compelling brand differentiation and to bolster brand value proposition to account customers
• Lead branded and unbranded resources & solutions creation for organized provider customers, executed by account directors and through non-personal promotional channels (incl GPO)
• Develop KPIs/metrics and lead performance reporting to cross functional and senior leadership to demonstrate impact of segment and account strategies, and highlight key risks, opportunities, and threats
• Exceptional partnership with brand marketing, accounts team, payer marketing, patient solutions & alliances, and data & analytics teams and leadership

Qualifications

• Required: 8+ years of diverse commercial experiences in pharmaceutical marketing and/or market access and/or strategy consulting
• Required: Demonstrated exceptional strategic, critical and analytical thinking abilities to proactively identify and solve problems
• Required: Demonstrated exceptional cross-functional leadership, influencing without authority, and creating followership
• Required: High level of agency with demonstrated experience shaping “white space” to deliver business impact in a highly dynamic environment
• Required: Strong verbal and written executive communication skills
• Required: Proactive execution and project management skills, with an ability to effectively manage vendors, work under tight timelines and prioritize multiple activities
• Required: Track record of strong performance, teamwork, and creativity
• Required: Experience in developing advanced customer-facing resources, including experience with medical, regulatory, legal reviews
• Preferred: MBA preferred and 7+ years experience
• Preferred: Experience in Oncology
• Preferred: Experience in B2B marketing to organized customers / accounts / healthcare decision makers / administrators
• Preferred: Experience in account management
• Preferred: Experience in working with alliance partners

Education

• Bachelor’s degree required

Additional Requirements

• 25% travel