Director, Omnichannel Marketing & Media

Role Summary

Director, Consumer Omnichannel Marketing & Media — lead the integrated omnichannel marketing and media strategy for an upcoming launch, blending strategic vision, data-driven media leadership, and understanding of consumer behavior to deliver an exceptional patient experience from awareness through ongoing engagement.

Responsibilities

• Own the consumer omnichannel marketing and media strategy for the launch — ensuring an integrated ecosystem across paid, owned, and earned channels including television, social media, CTV, CRM, website, display etc.
• Partner closely with Consumer & HCP Marketing on annual marketing planning, ensuring media strategy alignment with brand objectives.
• Translate brand objectives into data-driven, full-funnel media strategies that engage patients and caregivers throughout their journey.
• Partner closely with Consumer Marketing to ensure campaign and message pull-through across all media channels.
• Identify and implement digital innovations (e.g., personalization, modular content, AI-enabled CRM, interactive tools) to enhance the patient experience.
• Evaluate performance through campaign measurement frameworks and optimize based on ROI, media mix modeling, and digital analytics.
• Identify and implement advanced analytics and precision targeting solutions to reach priority patient segments.
• Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting.
• Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact.
• Drive excellence across omnichannel execution areas, including CRM, patient journey design, website strategy, and experience tools (e.g., doctor finder, chatbots, patient apps).
• Lead and mentor a high-performing team, fostering development, innovation, and collaboration.

Qualifications

• Required: Bachelor's degree
• Required: 8-10 years of progressive marketing experience, including significant pharma consumer and digital marketing expertise
• Required: Minimum 3+ years marketing experience within the pharmaceutical industry
• Required: Proven leadership of large, complex media planning and buying initiatives across digital and traditional channels
• Required: Deep understanding of patient journeys and omnichannel consumer engagement
• Required: Demonstrated success using data and analytics to optimize performance and inform strategy, including innovative patient targeting solutions
• Required: Experience leading cross-functional and agency teams and managing large budgets
• Required: Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders
• Preferred: MBA
• Preferred: Prior pharma launch experience
• Preferred: Commercial experience in dermatology or immunology (e.g., Psoriasis)
• Preferred: Expertise in designing end-to-end patient experiences across digital, media, and patient support ecosystems
• Preferred: People management experience