Director, Omnichannel Marketing - HCP+DTC (Dermatology)

Role Summary

The Director of Omnichannel Marketing (DTC + HCP), US Dermatology is responsible for leading, developing and implementing comprehensive US digital marketing strategies to reach, educate, and activate consumers and HCPs across the omnichannel ecosystem, including web, social media, influencer marketing, paid media, and CRM, in collaboration with the Dermatology alliance team. The Director formulates and fosters innovation to provide optimal patient and customer experience. This role requires a strategic and creative problem solver with a deep understanding of bio/pharmaceutical brand marketing, digital and omnichannel marketing trends, and online consumer/HCP behavior. This role will report to the Senior Director of Dermatology Consumer Marketing.

Responsibilities

• Lead the development of the Dermatology Omnichannel Marketing strategy (DTC and HCP) and ensure it aligns with the overall brand strategy across all current and future Dermatology indications
• Lead and mentor consumer and HCP digital marketing/NPP professionals, fostering a collaborative and innovative work environment
• Demonstrated leadership experience managing direct report(s), fostering a collaborative working environment
• Plan, develop, and help implement branded, unbranded, and multi-cultural digital consumer and NPP marketing initiatives across various online channels, including but not limited to web, social media, display, SEM, CRM, email. Includes supporting and sponsoring materials through joint medical, regulatory, and legal review committees
• Own end-to-end social media strategy and activation for DTC, architecting a first-in-class influencer model and scaling integrated paid and owned programs to accelerate patient demand and optimize ROI

Qualifications

• Required: 12+ years of progressive industry/relevant professional experience; 8+ years of experience in pharmaceutical/biotech marketing or a related industry, including consumer/patient marketing; strong understanding of digital marketing trends and innovations
• Preferred: experience navigating and managing alliance partnerships

Skills

• Strategic, scientific, and analytical thinking
• Leadership and people management
• Strong communication and presentation skills, capable of articulating complex omnichannel strategies to partners at all levels
• Innovative thinking in omnichannel customer engagement
• Execution-focused with ability to manage multiple projects in a fast-paced environment
• Organizational agility and ability to reprioritize based on external or internal changes
• Experience managing external partners such as agencies

Education

• Bachelor's degree required; MBA preferred

Additional Requirements

• Willing to travel 20% of the time, including weekend travel as needed
• Hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY