Director, Omnichannel & Marketing Capabilities/AI
Kiniksa Pharmaceuticals
10 hours ago
Remote friendly (Lexington, MA)
United States
Marketing
Responsibilities
- Own the omnichannel capability roadmap, defining business requirements and partnering with cross-functional teams to define technical specifications and architectural design.
- Serve as the primary liaison between brand marketing and IT to prioritize and implement new platform features, connectors, and integrations.
- Evaluate and recommend new tools and AI solutions to support evolving campaign needs and improve executional excellence.
- Serve as the hands-on business owner for MarTech platforms, including Drupal (AcquiaSiteStudio) and Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email and Contact Builder).
- Lead development of solutions to increase content reuse and generation using DAM and CMS capabilities.
- Oversee and document the end-to-end technical production process for each platform.
- Establish and enforce platform governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt-outs) within the platforms.
- Manage technical output of external development vendors and agencies to meet quality and security standards.
- Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and operational consistency.
Qualifications and Experience
- BS degree required; MBA or advanced degree preferred.
- 10+ years of experience in digital transformation, digital marketing operations, and marketing technology strategy.
- Experience in life sciences or healthcare industry preferred.
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
- Proven experience building and managing a marketing technology roadmap.
- Demonstrated success defining, building, and scaling new capabilities and leading through change.
- Ability to independently drive projects to completion.
Skills / Traits
- Curiosity, collaboration, empathy, and passion for problem-solving.
- Ability to champion change and drive innovative thinking.
- Excellent organizational skills; ability to multitask in a fast-paced environment with changing priorities.
- Values alignment: Relentless; Patient-focused.
Compensation / Benefits (as stated)
- Salary range: $230,000 - $240,000 annually.
Work Location / Schedule (as stated)
- Onsite schedule: four days onsite (Monday–Thursday) and one day remote in Lexington, MA; remote options may be considered for highly qualified individuals.
- Own the omnichannel capability roadmap, defining business requirements and partnering with cross-functional teams to define technical specifications and architectural design.
- Serve as the primary liaison between brand marketing and IT to prioritize and implement new platform features, connectors, and integrations.
- Evaluate and recommend new tools and AI solutions to support evolving campaign needs and improve executional excellence.
- Serve as the hands-on business owner for MarTech platforms, including Drupal (AcquiaSiteStudio) and Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email and Contact Builder).
- Lead development of solutions to increase content reuse and generation using DAM and CMS capabilities.
- Oversee and document the end-to-end technical production process for each platform.
- Establish and enforce platform governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt-outs) within the platforms.
- Manage technical output of external development vendors and agencies to meet quality and security standards.
- Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and operational consistency.
Qualifications and Experience
- BS degree required; MBA or advanced degree preferred.
- 10+ years of experience in digital transformation, digital marketing operations, and marketing technology strategy.
- Experience in life sciences or healthcare industry preferred.
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
- Proven experience building and managing a marketing technology roadmap.
- Demonstrated success defining, building, and scaling new capabilities and leading through change.
- Ability to independently drive projects to completion.
Skills / Traits
- Curiosity, collaboration, empathy, and passion for problem-solving.
- Ability to champion change and drive innovative thinking.
- Excellent organizational skills; ability to multitask in a fast-paced environment with changing priorities.
- Values alignment: Relentless; Patient-focused.
Compensation / Benefits (as stated)
- Salary range: $230,000 - $240,000 annually.
Work Location / Schedule (as stated)
- Onsite schedule: four days onsite (Monday–Thursday) and one day remote in Lexington, MA; remote options may be considered for highly qualified individuals.